wyliepoon
Senior Member
http://www.torontosun.com/news/torontoandgta/2009/05/27/9581836-sun.html
Your (Metro)pass to top attractions
By BRYN WEESE
Last Updated: 27th May 2009, 3:45am
Starting this summer, a TTC Metropass might get you into more than a subway station.
As of Canada Day, it will also score you discounts of up to 20% at the Toronto Zoo, CN Tower, Ontario Science Centre, Casa Loma and Ontario Place, thanks to a new, cross-marketing initiative, dubbed Metropass Hot Dealz.
Transit officials hope the list of deals that can be offered to Metropass holders will grow in the coming weeks, according to TTC Chairman Adam Giambrone.
"Ultimately, you'll be able to use your Metropass for discounts," Giambrone said. "Really, it bolsters the value of the Metropass, and for corporate partners, they use it as a marketing tool."
You can already buy a monthly Metropass with 850 Air Miles.
"We have 260,000 people a month who buy a Metropass, so that's a nice marketing tool," he said.
A TTC staff report to tomorrow's commission meeting says the year-long program is designed to increase Metropass sales.
"In order to reward Metropass purchasers and encourage additional pass sales, marketing staff were asked to solicit co-operating partners who would be willing to extend benefits/privileges to this segment of TTC riders under the auspices of Metropass Affinity Plan," according to the report.
The local attractions that are currently participating responded "very favourably," according to the report, which adds that TTC officials will attempt to find more partners before July 1.
Your (Metro)pass to top attractions
By BRYN WEESE
Last Updated: 27th May 2009, 3:45am
Starting this summer, a TTC Metropass might get you into more than a subway station.
As of Canada Day, it will also score you discounts of up to 20% at the Toronto Zoo, CN Tower, Ontario Science Centre, Casa Loma and Ontario Place, thanks to a new, cross-marketing initiative, dubbed Metropass Hot Dealz.
Transit officials hope the list of deals that can be offered to Metropass holders will grow in the coming weeks, according to TTC Chairman Adam Giambrone.
"Ultimately, you'll be able to use your Metropass for discounts," Giambrone said. "Really, it bolsters the value of the Metropass, and for corporate partners, they use it as a marketing tool."
You can already buy a monthly Metropass with 850 Air Miles.
"We have 260,000 people a month who buy a Metropass, so that's a nice marketing tool," he said.
A TTC staff report to tomorrow's commission meeting says the year-long program is designed to increase Metropass sales.
"In order to reward Metropass purchasers and encourage additional pass sales, marketing staff were asked to solicit co-operating partners who would be willing to extend benefits/privileges to this segment of TTC riders under the auspices of Metropass Affinity Plan," according to the report.
The local attractions that are currently participating responded "very favourably," according to the report, which adds that TTC officials will attempt to find more partners before July 1.
