Mike in TO
Senior Member
Crystal ball gazing
December 31, 2010
Tracy Hanes
Special to the Star
The condo will continue to be king among GTA new home buyers. But while highrise lifestyle will continue to be widely embraced in Toronto, it’s still problematic in the 905, where high land costs and development fees are stumbling blocks.
Those were the views of four leading GTA builders who shared their opinions with the Toronto Star in the publisher’s boardroom during a recent roundtable discussion moderated by Stephen Dupuis, CEO and president of the Building Industry and Land Development Association (BILD).
The four — Brian Johnston, president of Monarch Corp., Mark Reeve, partner in Urban Capital, Mimi Ng, vice president of marketing for Menkes Developments, and Paul Golini Jr., vice president of Empire Communities — also offered their take on other trends, including condos for families, the influence of the West Don Lands/East Bayfront on the Toronto condo scene and whether “green†features matter to buyers.
NEW NORMAL?
According to October figures from RealNet Canada Inc., seven out of 10 homes sold were highrise and for year to date, condos comprised 56 per cent of home sales in the GTA. Is there going to be a rebalancing or is that the new normal? Are consumer preferences changing?
• Johnston: “When my wife and I bought our first house it had a two-car garage and was on a 40-foot lot in Pickering. The dream has changed. Traffic is a real problem and how you’re going to get to work is an overriding concern. Condos are much better designed and not as large as they used to be. In the 1980s and ’90s, they used to be much larger and the finishes weren’t great. Condos are much better designed and the level of finishes has improved dramatically. But to keep prices affordable, suite sizes have shrunk. Condos are small but they are jewel boxes. People have to sacrifice big for better.â€
• Ng: “I think there are multiple factors and one is affordability. Our market is a very mature condo market and they understand the lifestyle and recognize the advantages. The maintenance-free aspect is huge and we’ve exploited this. The market is embracing the condo lifestyle and we’ve created a generation of move-up buyers who bought 500-square-foot units five years ago and now want 800 square feet. Our industry has been able to provide condo living in a full range of locations and it’s not just a downtown phenomenon. We are actually meeting market demand, with a whole variety of neighbourhoods catering to first-time buyers, move-up buyers, empty nesters and people who want to age in their neighbourhood and don’t want to leave their community.â€
• Reeve: “There’s excellent availability of product and a lot of great choice. The industry has matured over the last five to 10 years to a great degree in terms of style, design, interior finishes and architecture. We have landmark architecture, iconic architecture. We realized design drives sales.â€
• Golini: “We’re seeing the condo market represent maturity in housing when it comes to people’s preferences. Europeans have lived this lifestyle for thousands of years. I think that type of living is mainstream and we’re seeing great representations of sales, marketing, design and community design. The quality’s there.â€
CONDOS IN 905
More condominiums are selling in the 905. Are you as builders looking at 905 sites (to develop) and where is next hot spot?
• Golini: “Typically, the 905 is tough for us to make the numbers work because you’re working with fixed costs. You’re dealing with development costs and levies that don’t differentiate between the 416 (where most projects are multiple unit) and the 905. You have to be more creative in the 905. We’ve had some success in Richmond Hill and we’re launching in Oakville. It is becoming more acceptable in the 905 for those who don’t want to live downtown and are looking for their first home. It offers an affordability option in those submarkets.â€
• Johnston: “I’m not a big fan (of building condos) in the 905 area. It’s difficult to make the numbers work. Land costs are high because some of the land sellers believe what they receive should be close to what Toronto land owners receive and they don’t want to hear about your problem with development charges. I think there’s a lack of really good locations compared to the 416. I think condo sites should be unique, they should have views and have access to transit, views, shopping or parks.â€
• Reeve: “We’re exclusively 416 builders and we’ve been doing condos in Ottawa and Montreal also in the downtown. Inevitably, we will develop in the 905 and we’re working now on a very large site in Mississauga. As an industry, like it or not, we are all going to be there in a large way in 10 years.â€
• Ng: “The past decade or so we’ve been strictly 416 (for condo developments). With development charges, the numbers don’t work unless you have a really special site. In the future, we do have to go there. I think you are going to see a lot of activity in established areas like Mississauga, along the waterfront and probably around GO stations, where there are a lot of sleeper sites.â€
FAMILY LIVING
Are condos becoming more popular with families with children? Do they want to live there?
• Ng: “It is still a relatively small component of the population. A lot of it is affordability driven. We have two towers (Luxe) at Yonge and Finch and there are a lot of young families there. Condo marketing is typically very sexy, geared to young urban professionals but the reality is we do have people with young children who live in condominiums.â€
• Reeve: “In the 416, the demand is still young professionals, empty nesters, investors. Where it’s changed is the 905. In Mississauga, you see a lot of families. In the 905, it has become an alternative to lowrise. I think it’s become the alternative to lowrise in many respects and invariably we will see more and more families moving to condominiums.â€
• Johnston: “In our buildings, the last units to sell are the biggest units. The investors who are driving market to a great extent are not interested in large units because they are difficult to rent. It’s an inevitable trend. As prices continue to escalate you’ll see condos becoming larger because there are no single-family homes being built in Toronto other than million-dollar plus product. The market will tell us. This is where I get annoyed with certain politicians trying to dictate unit sizes. What we want to do is sell our product and we will respond to what the market tells us.â€
• Golini: “We will see families eventually living in the downtown core. In Richmond Hill, we have families purchasing, a large percentage of new immigrants.â€
WEST DON LANDS/EAST BAYFRONT
What impact will the development of the West Don Lands/East Bayfront have on the rest of the 416?
• Golini: “There’s a new planning approach. It’s now a community approach, a larger vision, instead of what we’ve seen in the city, which is project by project. Purchasers welcome that approach to community planning.â€
• Ng: “It’s really exciting, a fabulous opportunity for the city to create entirely new neighbourhoods close to the core. It’s hard to comprehend that in the time frame, there will be that much new product.â€
Reeve: “The east end is already a proven location with Corktown and the Distillery District. The new place to be is the east side of Yonge. Our River City project first phase sold quickly and there are other excellent projects coming along. The whole area is going to change and it’s going to be a wonderful neighbourhood to live in.â€
• Johnston: “I’m a big fan of the waterfront. One of the issues we’ve run into are more about retail services for condo owners and making sure they have a place to buy groceries. I observe a lot of public sector development and that tends to slow all that development down.â€
MIDRISE
When it comes to midrise, politicians are infatuated with it, developers aren’t. What about buyers?
• Ng: “They don’t demand it because they don’t see it. If I have a given piece of land, we can build a tower with green space around it or build a block of townhouses. Most people would rather have a tower and more greenspace. We don’t give people the full context.â€
• Golini: “We’re dictated by numbers and in the end, the proformas have to work. We have to respond to consumer wants and have to balance that with getting returns. We do see it as a trend and you will see more of it.â€
• Reeve: “People would rather live up high than low because they want the views. It’s location driven. If you’re next to a lowrise neighbourhood, you’re not going to do a 35-storey tower. It is more an empty nester product and they tend to be higher end, more traditionally designed.â€
• Johnston: “In smaller buildings, you lose a lot of the amenities. You are not going to get a fancy fitness centre or the theatre. There are trade-offs.â€
GREEN
Are condo buyers embracing “green�
• Ng: “I don’t think it’s a number one priority. They’ll embrace green as long as it doesn’t cost more.
• Reeve: “People are asking about it in our sales office. It’s our future and we have to embrace it one way or another.â€
• Johnston: “I don’t think it’s a priority. There are too many labels, frankly. The thing I struggle th is where is the hard data on consumers saving money? I don’t see it yet. We’re not there yet.â€
• Golini: “I don’t think green is driving the consumer preferences when it comes to making a buying decision, but it adds to the value proposition. But mandatory green building standards are here to stay and we need to work with them. There’s a need for education and communicating with the buyer, just like with a hybrid car, they need to be educated on how to drive it.â€
December 31, 2010
Tracy Hanes
Special to the Star
The condo will continue to be king among GTA new home buyers. But while highrise lifestyle will continue to be widely embraced in Toronto, it’s still problematic in the 905, where high land costs and development fees are stumbling blocks.
Those were the views of four leading GTA builders who shared their opinions with the Toronto Star in the publisher’s boardroom during a recent roundtable discussion moderated by Stephen Dupuis, CEO and president of the Building Industry and Land Development Association (BILD).
The four — Brian Johnston, president of Monarch Corp., Mark Reeve, partner in Urban Capital, Mimi Ng, vice president of marketing for Menkes Developments, and Paul Golini Jr., vice president of Empire Communities — also offered their take on other trends, including condos for families, the influence of the West Don Lands/East Bayfront on the Toronto condo scene and whether “green†features matter to buyers.
NEW NORMAL?
According to October figures from RealNet Canada Inc., seven out of 10 homes sold were highrise and for year to date, condos comprised 56 per cent of home sales in the GTA. Is there going to be a rebalancing or is that the new normal? Are consumer preferences changing?
• Johnston: “When my wife and I bought our first house it had a two-car garage and was on a 40-foot lot in Pickering. The dream has changed. Traffic is a real problem and how you’re going to get to work is an overriding concern. Condos are much better designed and not as large as they used to be. In the 1980s and ’90s, they used to be much larger and the finishes weren’t great. Condos are much better designed and the level of finishes has improved dramatically. But to keep prices affordable, suite sizes have shrunk. Condos are small but they are jewel boxes. People have to sacrifice big for better.â€
• Ng: “I think there are multiple factors and one is affordability. Our market is a very mature condo market and they understand the lifestyle and recognize the advantages. The maintenance-free aspect is huge and we’ve exploited this. The market is embracing the condo lifestyle and we’ve created a generation of move-up buyers who bought 500-square-foot units five years ago and now want 800 square feet. Our industry has been able to provide condo living in a full range of locations and it’s not just a downtown phenomenon. We are actually meeting market demand, with a whole variety of neighbourhoods catering to first-time buyers, move-up buyers, empty nesters and people who want to age in their neighbourhood and don’t want to leave their community.â€
• Reeve: “There’s excellent availability of product and a lot of great choice. The industry has matured over the last five to 10 years to a great degree in terms of style, design, interior finishes and architecture. We have landmark architecture, iconic architecture. We realized design drives sales.â€
• Golini: “We’re seeing the condo market represent maturity in housing when it comes to people’s preferences. Europeans have lived this lifestyle for thousands of years. I think that type of living is mainstream and we’re seeing great representations of sales, marketing, design and community design. The quality’s there.â€
CONDOS IN 905
More condominiums are selling in the 905. Are you as builders looking at 905 sites (to develop) and where is next hot spot?
• Golini: “Typically, the 905 is tough for us to make the numbers work because you’re working with fixed costs. You’re dealing with development costs and levies that don’t differentiate between the 416 (where most projects are multiple unit) and the 905. You have to be more creative in the 905. We’ve had some success in Richmond Hill and we’re launching in Oakville. It is becoming more acceptable in the 905 for those who don’t want to live downtown and are looking for their first home. It offers an affordability option in those submarkets.â€
• Johnston: “I’m not a big fan (of building condos) in the 905 area. It’s difficult to make the numbers work. Land costs are high because some of the land sellers believe what they receive should be close to what Toronto land owners receive and they don’t want to hear about your problem with development charges. I think there’s a lack of really good locations compared to the 416. I think condo sites should be unique, they should have views and have access to transit, views, shopping or parks.â€
• Reeve: “We’re exclusively 416 builders and we’ve been doing condos in Ottawa and Montreal also in the downtown. Inevitably, we will develop in the 905 and we’re working now on a very large site in Mississauga. As an industry, like it or not, we are all going to be there in a large way in 10 years.â€
• Ng: “The past decade or so we’ve been strictly 416 (for condo developments). With development charges, the numbers don’t work unless you have a really special site. In the future, we do have to go there. I think you are going to see a lot of activity in established areas like Mississauga, along the waterfront and probably around GO stations, where there are a lot of sleeper sites.â€
FAMILY LIVING
Are condos becoming more popular with families with children? Do they want to live there?
• Ng: “It is still a relatively small component of the population. A lot of it is affordability driven. We have two towers (Luxe) at Yonge and Finch and there are a lot of young families there. Condo marketing is typically very sexy, geared to young urban professionals but the reality is we do have people with young children who live in condominiums.â€
• Reeve: “In the 416, the demand is still young professionals, empty nesters, investors. Where it’s changed is the 905. In Mississauga, you see a lot of families. In the 905, it has become an alternative to lowrise. I think it’s become the alternative to lowrise in many respects and invariably we will see more and more families moving to condominiums.â€
• Johnston: “In our buildings, the last units to sell are the biggest units. The investors who are driving market to a great extent are not interested in large units because they are difficult to rent. It’s an inevitable trend. As prices continue to escalate you’ll see condos becoming larger because there are no single-family homes being built in Toronto other than million-dollar plus product. The market will tell us. This is where I get annoyed with certain politicians trying to dictate unit sizes. What we want to do is sell our product and we will respond to what the market tells us.â€
• Golini: “We will see families eventually living in the downtown core. In Richmond Hill, we have families purchasing, a large percentage of new immigrants.â€
WEST DON LANDS/EAST BAYFRONT
What impact will the development of the West Don Lands/East Bayfront have on the rest of the 416?
• Golini: “There’s a new planning approach. It’s now a community approach, a larger vision, instead of what we’ve seen in the city, which is project by project. Purchasers welcome that approach to community planning.â€
• Ng: “It’s really exciting, a fabulous opportunity for the city to create entirely new neighbourhoods close to the core. It’s hard to comprehend that in the time frame, there will be that much new product.â€
Reeve: “The east end is already a proven location with Corktown and the Distillery District. The new place to be is the east side of Yonge. Our River City project first phase sold quickly and there are other excellent projects coming along. The whole area is going to change and it’s going to be a wonderful neighbourhood to live in.â€
• Johnston: “I’m a big fan of the waterfront. One of the issues we’ve run into are more about retail services for condo owners and making sure they have a place to buy groceries. I observe a lot of public sector development and that tends to slow all that development down.â€
MIDRISE
When it comes to midrise, politicians are infatuated with it, developers aren’t. What about buyers?
• Ng: “They don’t demand it because they don’t see it. If I have a given piece of land, we can build a tower with green space around it or build a block of townhouses. Most people would rather have a tower and more greenspace. We don’t give people the full context.â€
• Golini: “We’re dictated by numbers and in the end, the proformas have to work. We have to respond to consumer wants and have to balance that with getting returns. We do see it as a trend and you will see more of it.â€
• Reeve: “People would rather live up high than low because they want the views. It’s location driven. If you’re next to a lowrise neighbourhood, you’re not going to do a 35-storey tower. It is more an empty nester product and they tend to be higher end, more traditionally designed.â€
• Johnston: “In smaller buildings, you lose a lot of the amenities. You are not going to get a fancy fitness centre or the theatre. There are trade-offs.â€
GREEN
Are condo buyers embracing “green�
• Ng: “I don’t think it’s a number one priority. They’ll embrace green as long as it doesn’t cost more.
• Reeve: “People are asking about it in our sales office. It’s our future and we have to embrace it one way or another.â€
• Johnston: “I don’t think it’s a priority. There are too many labels, frankly. The thing I struggle th is where is the hard data on consumers saving money? I don’t see it yet. We’re not there yet.â€
• Golini: “I don’t think green is driving the consumer preferences when it comes to making a buying decision, but it adds to the value proposition. But mandatory green building standards are here to stay and we need to work with them. There’s a need for education and communicating with the buyer, just like with a hybrid car, they need to be educated on how to drive it.â€