Get it while you can!
When I finally decided to buy a home away from the bustle and tussle of the city, one of the first disasters I experienced was a a slow leak that originated in my bathroom and found its way to several areas of my home. This forced me to involve my insurance, and that resulted in a pay out of several thousand dollars for the damage to a relatively new home – repairs, temporary relocation, reconstruction and re-painting, as it were. Representatives of the builder defended their “little goof†by claiming that any small plumbing error can occur in any building, even the most expensive, and as one of them stated, “… we all know that once unleashed, water will inevitably find its depths.â€
Although bottle water was not what these people had in mind, this "pinged" my memory when I read all this about bottled water. The "depths" found by water here, relate to human greed to get rich quick through that prism of good old-fashioned marketing.
Bottled water has a long history, even in the so-called New World, as it relates to the migration of Europeans. Before indoor plumbing, and the major discoveries that made mass treatment of then urban water sources a distinct reality, bottle water was the only sensible option to protect one’s family from the dangers inherent in water. Then the treated “city water†made a serious dent in the sales of bottled water before the idea was reinvented in some people's mind to remarket bottled water. And later came the
Perrier and artesian springs, etc, that kept belated pace with the city’s added fluorine to protect teeth, and developing better treatment of the water resources.
Last I checked, in the US most of the mass produced bottle water is surprisingly from treated “city water,†repackaged by the soda/cola giants – Coca Cola and Pepsico in bottles that cannot be reused. They cannot be reused because these cheaply made bottles flake inside and can cause harm to anyone drinking water in them again, or some other beverage. But the premium brands, they like to tell us, have not resorted to this charade. INSERT any consumer item that you can think of this moment, and the scenario will likely shape itself in a similar vein.
Note all the marketing pollution this “upscale†idea is swimming in. To requote the article:
- [C]onsumers seek waters that not only quench their thirst, but also convey a sense of style
- With luxury waters, "it's about making a statement"
- Smart design and marketing and an exotic pedigree have worked well for bottled-water brands
- Drinking it defines us as sophisticated and sexy. It might even help us lose weight
- [Its from] Brazil's Amazon rainforest, which [Florida businessman Jeff] Moats calls "probably the last place on Earth that holds boundless mystery and mystique"
- Moats found the water so pure he claims, "Science will be rewritten based on the natural purity of this artesian spring"
- [The] allure to consumers, Moats believes, will be Equa's purity and minimalist bottles shaped like rain droplets
- "There's nothing wrong with making money," Moats adds … After all, he explains, consumers are attracted to bottled water's purity, packaging, and branding
No, there is nothing especially wrong with making money. Nothing wrong with possibly disturbing the fragile rainforests. Nothing wrong about chasing the almighty green of wealth rather than the green of the environment - after all that is why it is there, to be exploited for our benefit. In other words,
"get it while you can!"