Well the tender would have been out for general merchandising, which, at the time of the RFP, didn't really focus much on selling to the public. TTC merchandise wasn't really aimed for public consumption, it was more for TTC staff to buy for themselves and family members and for use when they're working or what not... and some people genuinely liked the product. Now that the market for this stuff is skewing to the younger, more design-minded crowd, who has an appetite for TTC merchandise that requires more thought than slapping a logo on it, this RFP has genuinely failed. And why should Legacy Sportswear care? They're making their percentage cut and they only produce what will be sold... so if no one actually orders the buttons, they won't ever be made.... do you see anything in their catalogue that is really "unique" to a company that is selling merchandise related to transit? Not really. Compare to properties like London and New York -- i.e. the MTA came out with metal replicas of their station signage, that is actually custom made, and has to be good, or they won't sell it.