http://network.nationalpost.com/np/.../2008/09/30/in-kensington-a-venti-debate.aspx
In Kensington, a venti debate about Starbucks
Kuitenbrouwer
After my piece last week on Starbucks’ plans to invade Kensington Market, persons unknown pasted posters all over the storefront at 234 Augusta Ave., the former J&J Fruit Market. Starbucks has expressed interest in this address.
“We (heart symbol) our local cafés,†says one poster. “Kensington Market does not welcome multinational corporations,†says another. The third notes, “The arrival of Starbucks will undoubtedly create a chain of disproportionate rental increases, thereby making it impossible for current or future independent businesses to thrive. If you agree with us, please sign our petition in any store in Kensington.†The posters also cover hydro poles all over the market.
Gordon Hertzman, shopping today in Kensington for apples for Rosh Hashanah stopped, read the poster, and called his wife. He told her he felt Starbucks should be allowed in; she disagreed. After a heated debate, she hung up on him.
“It’s free speech,†said Mr. Hertzman, a software developer. “Why should we stop someone from doing what they want? I think it’s ironic that people that live in this neighbourhood, who are all about freedom of expression, are now trying to restrict the freedom of somebody else.â€
Mr. Hertzman says he often develops software while sitting in Starbucks, especially the Rosedale shop. They always welcome him, he says: “Starbucks has done more, in larger society, to create the corner store, get-out-of-your-house environment, than anyone,†he says.
Web sites such as Torontoist and blogto that picked up my story also got a mixture of reaction, with many of the comments coming out for Starbucks or at least asking whether Councillor Adam Vaughan (Trinity-Spadina), who opposes the coffee giant’s plans, should have power to control where businesses locate.
Meanwhile, Phil Pick, the real estate agent trying to rent the spot to Starbucks, says my story, and the ensuing protest, have been great publicity for him.
“National tenants are reading about all this hubub in the market and asking, ‘Where is this place?’ “
This is the paradox. The edgier and more exciting a neighbourhood is, the more everyone wants to be there. Yorkville, hippie hangout of the 1960s, is now chic. Queen West West, former gallery row, is now party central. Little Italy, once known for cheese, is now known for martini.
Mika Bareket, owner of the new Augusta shop Good Egg, started the “no Starbucks†petition, but claims she had no hand in the postering. How can she stop the company? “I’m trying by discouraging and enlightening,†she says.
A Starbucks spokeswoman in Vancouver today said, “No lease has been signed.â€
Kensingtons, the coffee shop at Baldwin and Kensington streets, had collected three signatures on its copy of the petition.
“It’s kind of nice to keep the small independent businesses in this area because that’s why people come here,†says Kahle Flaherty, who works at Kensingtons.
Hmm. I stopped in at Salamanco on Baldwin. Pablo, the owner, has sold beans and honey, peanut butter, yellow corn, white corn, steel cut oats, and other dry goods here for 28 years. He has no problem with Starbucks.
“Are people afraid?†he asked. “People have to choose where they want to buy their coffee.†He notes that restaurants and cafés are blooming like roses all up and down Augusta, but he’s not worried about his rent. “The guy who owns this place is very nice. He knows if he rents for $3,000 or $4,000 a month, the tenant will go out of business.â€
And so I am not signing the petition. Mr. Vaughan and city council can protect this area by maintaining the two-storey buildings. But you can’t stop change.