John Lorinc: The Perfect Slogan for Toronto

[Observer Walt]

^ Good!

But don't get anyone started on talk of "one full tank", which hardly gets you around Toronto these days!

 

[Jayomatic]

Toronto - Your puke bucket the day after a buffet.

 

[syn]

The idea has merit. I think this would've been a great idea quite a few years ago - but the "global village" is such a familiar phrase I don't know if it could be successfully be applied to Toronto without people thinking of some sort of high-tech commercial.

 

[fiendishlibrarian]

Wondering if McLuhan's estate is cool with it.

 

[wyliepoon]

Borrowing from Ludwig Mies van der Rohe, how about "Toronto - Less is More"?

We have created a city that is more livable and more attractive with less world-class architecture, less great street furniture, a less attractive waterfront and less subway lines than other major cities. Not to mention less funding from senior levels of government.

 

[Canuck]

The problem with that is most people believe more is more - thus the advertising campaign would have to do more than generate recognition in a receiver, leading them to action, but it would have to fundamentally alter the way people think.

No way would we ever hope to have a budget of the size necessary to do the job.

 

[scarberiankhatru]

"Less is more" isn't a good way to attract more tourists.

 

[JasonParis]

I like Global Village best personally. I could live with "You Belong Here" too though.

 

[adma]

If you look carefully along the bottom of the Scotiabank windows on the north side of 390 Bay, you'll see a leftover 70s "Affectionately Yours" sticker...

 

[Hydrogen]

"You belong in this global village here where less is more but good enough to be the most livable city, affectionately yours."

 

[syn]

I really liked the 2008 Olympic Bid slogan: Expect The World. I think that could be applied to the city too, although it might make the city sound like some sort of multicultural theme park.

 

[Urban Shocker]

... without a theme.

Nine days in England, and the only mentions of Canada I've seen in the media have been TV and print reviews of The Drowsy Chaperone ( which opened in London ), a TV piece about some vandalized concrete cows in Milton Keynes that were designed by a Canadian artist, and travel print pieces about how lovely Vancouver and Alberta are at this time of year ...

 

[Bogtrotter]

..not Fafard's cows, how could anyone defile such wonderful creations

Global village sounds like a good one to me, especially when you consider that it is term that was coined by one of Toronto's most notable citizens.

'You Belong Here' was fine- catchy but imho quite fleeting.

 

[Oliver Tweed]

"You belong here" is okay, but for me it's a bit too mushy and doesn't say anything about what the city is all about.

It almost sounds like it's speaking to immigrants, not tourists. Is that what we want?

I like "Expect the world" as an Olympic slogan, but it's not quite right for the city itself, I think. It's on the right track though. It might grow on me. Expect World Class? Just kidding.

I know I haven't offered an alternative here. I once suggested "Come see what a city can be" but it was shot down on this or another forum. I don't like it that much either anymore, but at least it's not nothing.

 

[Urban Shocker]

The coos are by Liz Leyh. Doing beastly and despicable things to them - chopping their heads off and moving them to different locations - has been a hobby of the local vandals for years.