STRATEGY #5
CREATE A CUSTOMER-FIRST TRANSPORTATION SYSTEM
It often appears as if the GTHA’s current transportation system is designed and operated with the needs of the transportation provider in mind, rather than those of the traveller. With limited resources available to them, local transit agencies have had to focus on meeting immediate demands.
To achieve an effective transportation system, this must change. The comfort and convenience of the traveller must be the primary consideration in how the transportation system is planned, designed and operated. Regional travel must be made more convenient and barrier-free as travellers transfer between modes, services and across municipal boundaries. Travellers must have the information they need to make the best choices about whether, when, where and how they travel. Planning a trip with certainty, regardless of destination or mode, should be easy for travellers or commercial users. Most of all, the system needs to strive to make transportation a more reliable and enjoyable experience for users.