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I wish more architects and developers would take a page from Phoebe: instead of one long and monotonous facade, use multiple smaller facades with different materials and scales. It can be done in a contemporary style, if you like. Check out these street views: a, b, c. The project integrates beautifully with the Victorian urban fabric of the neighbourhood. The red and yellow brick is wonderful.
The reason why it works is that Toronto's traditional urban fabric always consisted of a variety of smaller facades, not the long glass and precast podiums we see today. That variety is more interesting to walk by. Phoebe is one of the city's best midrise infill projects of the past 20 years. Burka designed many banal pomo towers while in business, but this project was an important contribution to contemporary architecture in the city.
The problem with 'Phoebe' is that the architectural narrative of several of its multiple facades is all wrong. It tries to be 'historicky' without actually borrowing from local or otherwise relevant architectural history.