kEiThZ
Superstar
I'm not sure even you know how exactly their yield management/revenue management works.
I don't need to. The very fact that they don't have fixed pricing should tell you something.
Also, being in aviation I've gotten enough exposure to the idea from my civvie friends.
Just that it appears to work in a suboptimal way: for both Via and the customer.
Works just fine for VIA. If a train goes out full, yield management has failed or it's an exceptional day. In the absolutely ideal yield management system, the last seat on the train should cost infinity dollars.
Time-to-departure seems to have a bigger effect.
With lower service frequency (not necessarily capacity), yield management places greater weight on departure time differentiation. Via frequencies are much lower than flights for TO-MTL right now.
Capacity not frequency. What do you think would happen if the number of seats for each departure were 1000 instead of 300? Still think the same sensitivity to timing would be there?
Also technical jargon can make discussions less inclusive.
Who cares? Don't like it? Don't engage.




