Ideally, they should lease space directly over one of their cinemas.
It's a really good idea for anyone in retail to keep management close to an actual 'store' or in this case 'cinema' so they can see how ideas work out in practice.
One of the biggest problems in retailing is when management becomes disconnected from the on-the-ground/in-store experience.
They only come by for pre-arranged visits which rarely represent reality.
When you have that footprint right by the office, you can literally walk in/out at random and see how ideas/products etc are working out.
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Though, I have to add here............a certain supermarket executive likes to wander by his local store (local to where he lives); he does not experience reality in that store.
The staff genuinely dislike this person.
When he randomly walks in, instantly everyone's duties change to accommodate his whim.
Can't say more than that publicly.......
Just that it defeats the point if you do that.