If Soknacki does not break out of his Vulcan shell in a while, the 4% number might well become a normal number to see for his campaign: liked by those who want to be converted, while everyone goes "who?", or is left a little cold by the man. People need to *like* their leaders, not just respect them. It is very easy for a social media campaign to throw a big shadow, especially in a Twitter-addicted world like the Toronto media and the chattering classes. But Twitter isn't that big of a deal. Heck, no-one except the obsessed will be tuning in until at least August. I think the sign campaign will be the acid test for the smaller campaigns. Ford, Chow, and to some extent Tory will have tens of thousands of signs ready to go on midnight of the first day signs are allowed, plus thousands of sign locations, and dozens of sign crews who will have cut their teeth on many previous campaigns and know the best locations for the signs to get multiple eyeballs. Signs are psychological warfare and territorial marking rolled into one. If Stintz and Soknacki can't show strength on the ground as evidenced at least partly by signs, they will be footnotes.
