I live next to this site at 11 Dunbloor and have been taking pictures and Video as the contruction has progressed. I will have to upload them to my Photobucket account and share here ;)
Same reason people still call North York and Scarborough by there old names. It is part of the history they grew up with. ;)
Heck I still call the Centre Point Mall (Yonge & Steeles) by it's old name: Town & Country. That is what I know it as :)