The western fringe of Toronto's upscale Yorkville neighbourhood has been announced as the site for acclaimed New York-based CetraRuddy Architecture's first Canadian project. Led by the Burlington-based Adi Development Group, the project site is located at 64 Prince Arthur Avenue, just west of Bedford Road.  

64 Prince Arthur Avenue, image via Google Maps

While no submission has been filed with the City of Toronto, today's press release outlines plans for a "boutique luxury product that has never been seen before in Canada." Acquired by Adi in 2014, the site—flanked by high-rise towers—is currently occupied by a two-storey brick office building constructed in the mid-20th century. For Adi, the project is a first foray into the Downtown Toronto market, following a string of developments throughout the Hamilton-Burlington area. 

In 2016, Adi's preliminary plans for a 17-storey, 37-unit luxury residential development were announced for the site, though it is to what degree the pending submission will aim to build on that concept. 

3D aerial view of the site, image via Google Maps

Founded in 1987 by Nancy Ruddy and John Cetra, CetraRuddy's multi-disciplinary practice—combining architecture with landscape and interior design—is best known for designing the prominent 50-storey Manhattan tower at One Madison (below), as well as the home for the Lincoln Square Synagogue on the Upper West Side. According to Ruddy, the "practice is grounded in developing a unique responsive solution to local context," and the intent in Toronto will be to "add to the vibrant fabric of this global style neighbourhood through an exploration of the lifestyle and architectural history of this part of the city."

One Madison in its urban context, image via Wikimedia Commons, by Dismas

Prior to filing a formal application, Adi and CetraRuddy intend to host a series of pre-application community meetings later this year. Add Development Group COO Saud Adi stressed that the "aim is to create an iconic legacy project in Toronto while at the same time paying respect and having sensitivity to the evolution of Yorkville... Nancy Ruddy and John Cetra understand neighbourhood context and their commitment to socially responsive design was a very important factor in our final decision-making."

CetraRuddy's Lincoln Square Synagogue, image via Wikimedia Commons, by Beyond My Ken

We will keep you updated as more information becomes available, and a first look at the design is revealed. Want to share your thoughts? Leave a comment on this page, or join the ongoing conversation in our dedicated Forum thread.