Look up. Look way, way up. Up to the left-hand corner of this page. That's it, our UrbanToronto logo. What's different now? Well, that small little "beta" that was imprinted on it is gone! What this means is that the new UrbanToronto is officially relaunched and officially in full swing!

Mondiale Developments' Pinnacle on Adelaide in TorontoRender of Mondiale Developments' Pinnacle on Adelaide

We first premiered the new look and logo back in May, but that was a soft launch, hence the "beta" imprint. We've been spending the last few months testing, tweaking, gathering feedback, planning, growing, and growing some more! Now, finally, we're out of our beta phase into the now and boldly seeking out the exciting future of UrbanToronto.

Trump Tower in Toronto getting its domePhoto of Trump getting its dome (image by Forum member Wopchop)

To celebrate this exciting milestone, we have a packed week in store. Yesterday was just the beginning as we celebrated the milestone 200th listing in our dataBase section. What started as a brand new section of UrbanToronto on May 12th is now an important resource filled with information and facts about 200 plus projects underway in the GTA today. And there's more coming. The dataBase continues to grow at lightning speed and we continue to add more info about new and existing listings on a daily basis.

Royal Ontario Museum, TorontoThe ROM at night (image by androiduk)

And did we mention how much we've been growing? Since our soft-launch in May, our traffic has skyrocketed and we have more followers than ever! We were at 750 Facebook likes in May, today we have almost 1,400. When we premiered our new look, we had 5,500 Twitter followers, now we have over 7,600. Our Forum is the most active online community of its kind and boasts 15,000 registered users. The site's traffic is currently 150,000 unique visitors a month. UrbanToronto is the Number One site devoted to building and development in the GTA!

Concord Adex CityPlace, TorontoThe sun rising over Concord Adex's CityPlace (image by Forum member Redroom Studios)

More importantly, we're a community, and in this fast-paced world of online media, that matters. We have readers and followers that are stakeholders in this city, whether they are the developers, architects, buyers, urban planners, or residents, they — WE — all care about how Toronto takes shape in the future. It's all part of urban living and what it means in the context of the physical spaces that surround us.

So, thank you to every one of you who visit and make UrbanToronto a part of your day! Stay tuned this week and beyond. Continue to offer your feedback, continue to participate in our Forum, continue to read UrbanToronto and help us keep it the best online resource around!