Toronto The Bentway (was Under Gardiner) | ?m | ?s | Waterfront Toronto

[marcus_a_j]

To be on the April 27 Board of Directors meeting: http://www.waterfrontoronto.ca/uplo..._project_under_gardiner___april_27_2016_1.pdf

From the April 7th Public Information Centre #1:
http://www.waterfrontoronto.ca/uplo...ardiner_pic_1_boards___design_framework_1.pdf (13 mb)
http://www.waterfrontoronto.ca/uplo...ner_pic_1_presentation___web_resolution_1.pdf (40 mb)
http://www.waterfrontoronto.ca/uplo...ndergardiner_pic_1_boards___programming_1.pdf (15 mb)
http://www.waterfrontoronto.ca/uplo...pic_1_boards___environmental_assessment_1.pdf (11 mb)
http://www.waterfrontoronto.ca/uplo...___undergardiner_pic_1_boards___context_1.pdf (33 mb)

 

[rdaner]

Thanks for posting those!

 

[AlvinofDiaspar]

The yawn.

Another minor quibble - the branding is awful (schizophrenia inducing yellow and black colour scheme?), ditto the website (hard to navigate, light in content, etc). One bright spot - the use of the column patterns in an almost runic/cuneiform manner is quite neat.

From Under Gardiner

AoD

 

[MetroMan]

What the hell? Are they for real? These are the most creative names they could come up with after a citywide, months long search??

This shortlist has become a victim of design by committee. Generic, safe names were chosen as a compromise. Any creativity was sucked out. Boooring.

 

[AlvinofDiaspar]

Indeed. The Bentway? Really?

And I am not sure how 3 x 17% + 50% = 100%

AoD

 

[salsa]

Indeed. The Bentway? Really?

AoD

I have no idea what the heck inspired that name.

 

[P23]

They're all terrible in their own unique way. I think I'll just take to calling it 'Gardiner Park' or something.

 

[AlvinofDiaspar]

Even Under-the-Gardiner sounds neat in its' own way.

AoD

 

[Tulse]

I actually like "Under Gardiner". It's descriptive, non-generic, and is a bit of wordplay on "under gardener".

 

[PinkLucy]

Under Gardiner is far better than what is up for voting. There should be a "none of the above" option on the voting choices because the choices are all simply awful.

 

[interchange42]

I have no idea what the heck inspired that name.

The column and beam assemblies that support the Gardiner are each known as a bent.

42

 

[Marcanadian]

I actually really like 'The Bentway'. It makes perfect sense when you watch the video. It'll require some education, but it's a lot more specific to the Gardiner than any of the other names.

 

[PinkLucy]

I don't know, I think that if you have to explain and educate about why the name was chosen, it's not effective. Especially for tourism. It may well reflect what it is, but from a marketing point of view, it's going to be tough. I can see the memes now ...

 

[salsa]

This shortlist has become a victim of design by committee. Generic, safe names were chosen as a compromise. Any creativity was sucked out.

I'm disappointed that Roady McRoadface is not on the shortlist.

 

[interchange42]

I don't know, I think that if you have to explain and educate about why the name was chosen, it's not effective. Especially for tourism. It may well reflect what it is, but from a marketing point of view, it's going to be tough. I can see the memes now ...

Not saying that I'm supporting it (yet, anyway), but to explain, they're going for uniqueness: "The Bentway? I've never heard of anything like that! What's that about?!", hoping to pique people's curiosity. The problem is that 99.9999% of Torontonians would be asking that exact same question, and edumacating the masses as to why-for that name would take years.

Under Gardiner makes a lot more sense to me.

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