TheTigerMaster
Superstar
How would they know? I'm a female and don't recall identifying myself as such.
You'd be surprised. Advertising agencies are (theoretically) able to track browsing patterns without the use of tracking cookies.
I'm not exactly sure how they'd know you're female. But they can probably get a general idea of the gender of visitors by tracking which pages visitors came from and go to.
For example, if they see that a visitor from UT was on L'Oreal's website an hour before and then after they visited a women's health site, they'd probably extrapolate that the visitor is female. on the othwe hand, if that visitor started from a college football site, came to UT and was later spotted reading about the Honda S2000, they'd probably extrapolate that he was male.
I know it's hugely sexist, but all they care about is figuring out details about yourself so they can make more money by selling targeted ads.
Edit: I'm not saying that UT or Alexa does this. Its just an explanation of how some advertising and tracking works online.
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