Yes, here it's because of superstition, although who knows if it's justified ... Maybe it's the developer's own superstition rather than sales concerns that make them do it, like their building will have bad luck if they don't skip the floors.
Although I think it's silly to skip certain floors due to superstition, I don't mind the practice as long as the developer doesn't claim that their building is X storeys tall, INCLUDING the skipped floors. You know who else likes to do this? Trump (surprise!). The Trump Tower in NYC is 58...
Typical Concord BS. They skip certain floors and claim their buildings are taller than they actually are. Trust me, I know, I used to live in a Concord building. Although given that they have a tendency to skip all floors ending in 4 (in addition to 13 to appease non-Chinese superstition), I'm...
I think more than the gimmicky maple leaf motif and sheer heights of these towers, the standout feature here is the heater on the balconies that would prolong their use by maybe 3-4 months.
When I took those shots, I saw that the highest number on the construction elevator was 51. Then there were a couple of unnumbered floors above, plus about 3 or 4 floors above those, hidden under the scaffolding (hard to tell the exact number due to the scaffolding). So I’d say they’re on 56 or...
Given that the tower is topped out, I'm surprised they haven't started restoring the heritage building, as it normally takes ages (see examples across the street).