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In order to thrive in Toronto’s competitive rental market, it is important to establish a clear identity to stand out from the crowd, one that defines a unique vision primed for the future. Hot on the heels of celebrating their tenth anniversary, Starlight Investments has announced a new brand identity and digital presence that modernizes the company image and better reflects its focus on creating multi-purpose, inclusive, and complete communities. The launch is being celebrated this week with a brand new logo and website that reinforces the company’s progressive values.
Starlight Investments is one of Canada’s leading developers, owners, and operators of commercial and residential real estate, with a primary focus on rental communities. Over the past decade, it has built up an impressive portfolio of more than 73,000 residential suites across Canada and the US. As they continue to grow, they are refreshing the company’s image with an evolved logo that maintains the core elements of their brand but presents a more simplified and inclusive visual to represent the company.
“Starlight Investments’ new brand reflects and elevates our commitment to leadership in developing sustainable, vibrant communities,” stated Glen Hirsh, Starlight’s Chief Operating Officer. “Starlight is committed to investing with impact to build a better future for our communities, and as we turn the page on our first decade, we look forward to working together with our partners and stakeholders to continue to drive positive change.”
The company’s new strategic direction brings their progressive values to the forefront. A greater emphasis is being placed on Environmental, Social, and Governance (ESG) as well as Inclusion, Diversity, Equity, and Access (IDEA) practices and principles. These permeate and guide the company’s many relationships with its partners, residents, communities, and employees. Starlight recognizes its role as an environmental steward and a leader in the practice of good governance, and is highlighting these ideals as part of their refreshed vision and mission statement.
ESG and IDEA principles are nothing new to Starlight, as Talia Schwebel, Director of Marketing at Starlight, pointed out, emphasizing that it is something that they have been practicing since the company was founded a decade ago. In 2022, Starlight took home the Environmental Excellence award from the Federation of Rental-Housing Providers of Ontario (FRPO) at their annual MAC Awards, and their Canadian Residential team was also ranked first in the Residential Non-listed peer group by the Global Real Estate Sustainability Benchmark (GRESB). While ESG and IDEA principles have always guided the company, they are now at the forefront of their brand identity, and help define their image, both in Canada and abroad.
Along with the new company branding, Starlight has launched a revamped website, enhancing their digital presence to better reflect their refreshed identity. The cleaner, simplified, more comprehensive website has a more user-friendly, engaging, and accessible design for all users, and delves into how they are implementing ESG and IDEA principles throughout their practice, properties, and partnerships. In addition to a greater emphasis on their vision for the future, the website also provides a more detailed look at their extensive portfolio and offers a glimpse at many of their upcoming projects.
As Starlight heads into their second decade, they are positioning themselves for a more inclusive, accessible, and greener future for all, embracing their influential role as city builders and community leaders who can deliver quality environments for all.
You can find out more about Starlight’s new branding and vision by visiting their website, here. You can also join in on the discussion by checking out their projects’ associated Forum threads, or by leaving a comment in the space provided below.
