3K 
Taking its place in the upper Toronto skyline, the 39-storey residential tower from Fitzrovia, The Parker, located at 200 Redpath Avenue in Midtown, has reached completion. The tower occupies the southwest corner Redpath Avenue and Broadway Avenue, placing the development centrally in the Mount Pleasant West neighbourhood, just northeast of the intersection of Yonge Street and Eglinton Avenue.
Emerging with minimal setbacks from a low podium, the tower was designed by Graziani + Corazza Architects, and contains 349 rental units within a generally square massing that is visually defined by a high-contrast facade of precast and glass. Crafted with design characteristics and systems on par with those of the City’s premiere luxury hotels, The Parker has taken a unique approach to the business model of rental living.
The project has invested heavily in high-end design and amenities to create a curated living experience that is built on a commitment to services that go beyond the traditional scope of rental. With the finishing touches of the building’s four-year construction process completed, and The Parker now welcoming renters to its new community, we are taking a closer look at the features that make The Parker a unique rental.
Speaking about the thought that went into designing the nuanced amenity program, Fitzrovia CEO and Founder, Adrian Rocca, described the project as, “rental living like you’ve never seen it before.” What makes the development stand out in this respect is what Rocca describes as the “two-level amenity package,” which sees luxury amenity spaces coupled with resort-style services carried out by a 24-hour on-site team.
Known for their signature branded amenities, Fitzrovia followed suit with the development of The Parker, beginning with the Temple, the building’s penthouse fitness facility. The multi-purpose gym is a two-storey loft space with a full length window wall that complements the large ceiling height, and offers a designated space for yoga, cycling, and virtual FitnessOnDemand classes.
Just above the Temple, residents will find the rooftop infinity pool and sundeck, dubbed LIDO. The space is considered to be the accent to the already lavish offerings of the building, with cabanas and gas BBQs populating the deck, while the infinity pool is characterized by a vanishing edge detail. The space will be the venue for different events exclusive to residents throughout the summer. Meanwhile, 39 storeys below at ground level, another signature amenity is found in the lobby at 10 DEAN, The Parker’s in-house café and bar.
All of these spaces, as well as the suites and the common areas are tuned to reflect a common theme throughout the interior design approach. Led by the designers at Figure3, The Parker brings together an assemblage of natural textures and forms that places the luxurious in a dialogue with the modern. In the suites, countertops and islands of solid quartz mingle with the organically designed light fixtures, while the lobby welcomes residents in with a backlit corian feature wall and natural stone detailing.
With suites still available, The Parker demonstrates its commitment to building a strong relationship with tenants through a leasing incentive program. Offering one month of free rent upon the signing of a lease, the package goes a step further to offer a welcome gift package with a value of $1,700 that includes a year-long high speed internet subscription and a Structube gift card.
* * *
UrbanToronto's new data research service, UrbanToronto Pro, offers comprehensive information on construction projects in the Greater Toronto Area—from proposal right through to completion stages. In addition, our subscription newsletter, New Development Insider, drops in your mailbox daily to help you track projects through the planning process.
