November saw big news with the announcement that Reserve Properties and Westdale Properties had brought on international Grammy award-winning artist Pharrell Williams to co-design their new project, Untitled Toronto, alongside architects IBI Group and interior designers U31. The two-tower complex on Broadway Avenue in the Yonge-Eglinton area will include a condominium component offering suites ranging from studios to three bedroom layouts, with prices starting in the low $400,000s, as well as a rental component.
More details were released last month, accompanied by a series of renderings that offered a much clearer illustration of the building's architecture, which features a jagged pattern of balconies shaped based on the audio waveform of Pharrell Williams' song, "Gust of Wind." Renderings also include views of the building's amenity spaces, where Pharrell worked with Kelly Cray of interior design firm U31.
The interiors were designed to create individual multifunctional spaces that serve as a backdrop to the project's units, rather than some of the very specialized amenities in other buildings that tend to project a presumed lifestyle on residents. This is to be achieved with Japanese-inspired minimalism shaped around the spaces' natural light, greenery and water features.
A statement from U31's Kelly Cray reads, “There was a real evolution to the process working with Pharrell and the whole team, from where we started with the interiors and where we ended up. The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play.”
The first space that would be encountered by residents and visitors is the lobby, which features a mix of deep charcoal stone on floors and walls, a prominent water feature, and an arrival hall leading to a concierge desk. The inclusion of this and other water features in common areas serves as another connection to the project's musical inspiration. A statement from Pharrell Williams reads, “To me, the key elements were water and space. With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people. Certain places just hit us as humans, reminding us that we're alive.”
Beyond the lobby, the condo component is set to feature an extensive amenity program, including several spaces on the ground floor, as well as additional areas on the upper levels, treating residents of all floors to elevated views typically reserved for penthouse residents. These amenities—shown in renderings above and below—include a co-working garden lounge, screening room, active fitness centre, kids club, a rec room, social lounge and private dining with a sake tasting area, leading out onto rooftop terraces.
A wellness centre amenity is set to include a spa and indoor-outdoor swimming pool. This pool area would feature floor-to-ceiling glass screens separating the pool's two sides, with views through the screen framing a thirty-foot water feature flowing into the pool.
You can learn more from our Database file for the project, linked below. If you'd like to, you can join in on the conversation in the associated Project Forum thread, or leave a comment in the space provided on this page.
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|Related Companies:||Baker Real Estate Inc., Brook McIlroy, Gladstone Media, Hunter & Associates , IBI Group, Kim Graham & Associates, Reserve Properties, U31, Westdale Properties|