One of UrbanToronto's favourite small gems that was released to the market in 2010 was Motif Lofts and Towns, developed by Reserve Properties, in the heart of the vibrant Ossington-West Queen West restraurant and gallery district. Designed by hot architectural studio RAWdesign, with interiors by trend-setting II By IV Design Associates, Motif captured the zeitgeist of the emergent area in bricks and mortar.

Motif has now had some tweaks made to it since its initial release, with the conversion of some of the planned townhomes to lofts. When we first ran Motif's story in November 2010, Motif was divided into 12 lofts and 9 towns. The lofts were snapped up at a faster pace, so 3 of those townhomes have now been deleted, while the building's middle portion has been increased in height by one floor. 7 lofts will now take that space, so the total development will now consist of 19 lofts, 6 townhomes and 2,700 square feet of high-quality retail on Ossington.

Motif replaces a former commercial site with a new building that rises above its neighbours while not looming over them. Its sensitive use of brick, wood accents, large windows, and upper floor terraces make all of the right gestures toward the existing streetscapes. Motif brings an option for the purchaser who wants to live in an urban setting but close to the street, and without sacrificing a modern aesthetics and technology.

Here are the new renderings, along with the old ones, so you can check out the changes.

Current, from across Ossington.

Initial Rendering

Current, looking northwest towards Ossignton.


Motif lofts offer exposed industrial ceilings and rustic wide planked floors, and while townhomes present more refined finishings, both feature Italian Scavolini kitchens in neutral, traditional espresso, glossy red or electric blue. 

Below, unit interiors in the building.

Occupancy is scheduled for Spring 2012. More information can be found by clicking the links above or in our dataBase below.

What do you think of the project? Leave a comment here, or join in the conversation in UrbanToronto's thread for the project.


Related Companies:  59 Project Management, Drive Agency, II BY IV DESIGN, RAW Design, Reserve Properties, Strybos Barron King