The sales pavilion for the 31-storey Yorkville Condominiums, designed by Wallman Architects and Tomas Pearce Interior Design, and developed by Lifetime Developments, opened its doors on Thursday for two events attended by real estate brokers.

Remarks opened with a welcome from Brian Brown, Vice President of Lifetime Developments,

Brown acknowledged the contributions of Ryerson Photographic Arts students whose work was selected to create a campaign for the building by sussing out the idea of "Yorkvillism" through their photography. Left to right below are Arthur Mola, Eugen Sakhnenko, and Andrew Williamson, three of the six participating photographers. Mola was the winner of the competition to create the campaign's lead images. To their right is Barbara Lawlor, President of Baker Real Estate, who also spoke at the opening.

A gallery within the sales pavilion features the work of all six selected photographers. We caught the three who were able to attend in front of prints of their work.

Eugen Sakhnenko

Graduated from Ryerson in Spring, 2010, Eugen Sakhnenko’s work has an urban focus, a product of his experience living in cities such as Kiev, New York and now Toronto. His images are highly technical and conceptually driven, photographing people and the spaces they create. The results are consistently captivating pictures, as confrontational as they are revealing, but all rich in meaning and storytelling that goes far beyond their initial beauty. Eugen’s photographs often explore urban thematics of access, technology and contemporary culture, and have been published and exhibited internationally.

Andrew Williamson

In his graduate year at Ryerson, Andrew Williamson’s work is a product of his urban culture and habitat. He often explores technology, cities and the people who make up their fabric. Andrew blends many forms of technology in the creation of his work, often using sound and video as an addendum to his photographic expertise, to investigate the urban, and human, experience. A recent example is his work on people and traffic flow through Dundas Square to create synthesized music in realtime.

Arthur Mola

In his fourth year at Ryerson and only 20 years old, Arthur Mola has already photographed many of the world’s most iconic musicians and actors. The challenge of capturing motion and action as it happens in the worlds of music and entertainment is his signature. His work has been published in many of the world’s largest publications including Rolling Stone and Time Magazine, Variety, GQ Magazine, Elle Canada, Flare, Hello! Canada, The Toronto Star, The Globe and Mail and National Post. Already a veteran photographer of Toronto Fashion Week and TIFF, Arthur is also a contributing entertainment photographer for Getty Images, one of the largest photo agencies in the world.

On hand for the event was Yorkville architect Rudy Wallman, here seen by the scale model of the project.

The model shows off the building's black, gold, and copper colour scheme, and its articulated facades.

Let's tour the renderings of the project.

The entrance on Davenport.

Street-side townhome entrances along McMurrich.

The Yorkville's lobby.

The Residents' Lounge

Spa with the Fitness Centre.

Outdoor Deck on the Rooftop Terrace.

Living area of a suite in The Yorkville

We will take you back to the beautiful Tomas Pearce-designed sales pavilion and model suite next week.

What do you think of The Yorkville? Leave a comment here, or click on the link below to join in the discussion in UrbanToronto's thread for the project.

This article was originally published in forum thread: Yorkville Condominiums (32 Davenport Road @ McMurrich, Lifetime, 31s, Rudy Wallman)

Related Companies:  Baker Real Estate Inc., gh3, Lifetime Developments, Montana Steele, Skygrid Construction, Tomas Pearce Interior Design Consulting Inc, Wallman Architects