Motif Lofts & Towns, a 5-storey residential and retail project designed by RAW Design, is about to arrive on quickly gentrifying Ossington Avenue, now one of Toronto's trendiest streets. Developed by Reserve Properties, a name little known in Toronto, the principals nevertheless have 30 years of experience and been active in 75 projects totalling more than 7,500 homes and one million square feet of commercial space across the continent, including Montreal and Vancouver. Here in Toronto, Reserve are also currently developing Bellefair Residences across Queen Street from Kew Gardens in the Beach. 

Motif will feature a modern and clean-lined brick, glass, steel, and ipe-wood accented exterior that borrows from the eclectic mix of former industrial buildings now being renovated about the neighbourhood. 12 lofts overlook Ossington Avenue, including 8 1-bedroom units, plus 4 2-storey 2-bedroom units on the top 2 floors, while 9 townhomes will extend east along Rebecca Street. Ground floor retail will enliven the corner of Ossington and Rebecca.

South-east rendering, courtesy of Reserve Properties

South-west rendering, courtesy of Reserve Properties

 Interior Design at Motif is handled by renowned II by IV Design Associates. Inside the lofts you will find 10-foot ceilings, engineered hardwood floors, natural stone, glass mosaic tiles, sleek Scavolini kitchens, and other modern design touches. Townhomes feature floor-to-ceiling south-facing windows, and rooftop terraces with views over the neighbourhood and to the downtown skyline.

Living Room rendering, courtesy of Reserve Properties

Dining room and kitchen, courtesy of Reserve Properties

UrbanToronto likes the project's disciplined, spare, but detailed design. The sensitive 5-floor long-and-low plan makes great sense for this understated and formerly seedy strip that now springs to life in the evenings: Motif brings density and revitalization without overwhelming its neighbours. The site currently features a non-descript 2-storey commercial property.

Current building on-site, image from Google street view

Related Companies:  59 Project Management, Drive Agency, II BY IV DESIGN, PMA Brethour Realty Group, RAW Design, Reserve Properties, Strybos Barron King