The Mercer, a new 33-storey condominium at the corner of John and Mercer Streets just south of King and the recently launched TIFF Bell Lightbox, has had a makeover and is now relaunching its marketing. Originally unveiled in the spring as 8 Mercer, the Beaverhall and Graywood project failed to meet registration expectations. The BBB Architects-designed building was initially pitched toward more established buyers, but recent tweaks to the design inside and out have now repositioned the building to appeal to the 20- and 30-something crowd who represent the majority of buyers in other condominium projects in Toronto's Entertainment District.

Project rendering, courtesy of Beaverhall and Graywood

The Design Agency was chosen to create chic, luxurious indoor and outdoor amenities that they would want in a building that they lived in themselves. Nearly half of the outdoor amenity space on the 6th floor roof of the podium will be covered by green areas, and will include a tranquil water feature, while the lobby will feature a living wall to clean the air.

Lobby rendering, courtesy of Beaverhall and Graywood

Residents will have the exclusive use of large and small media rooms, a kitchen/dining space, a fitness centre with a spa area, lounge and change/shower rooms, and a party/event room. The building's ground floor will feature convenient retail space which will also animate the street. Suites will feature 9 or 10 foot ceilings.

Related Companies:  BBB Architects, Beaverhall Homes, DesignAgency, Graywood Developments, Milborne Group, Montana Steele, tcgpr (The Communications Group), Terraplan/Studio TLA