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Winterlicious at the 360

A

Admiral Beez

Guest
Just came back from dinner at 360 (CN Tower). A little cloudy, not the best food, but still fun. Prices for many restaurants are discounted under the Winterlicious program.
 
Glad you had a good time!

Does anyone else find Winterlicious to be a very unappealing name? I think its one of the worst Toronto event names in recent history.
 
It didn't need a fancy name at all. I suspect Winterlicious was the brainchild of some marketeer. It's typical failed marketing, in that the name doesn't tell you what you're promoting. Is it a winter festival, is it outside food vendors, if it's inside where the winter connection, is Sid Vicious (sp?) involved somehow?

Do you remember those Taco Bell commercials with the Chihaua dog. That ad campaign tripled sales of, you guessed it, Chihaua. Taco Bell did not benefit as nicely. That's the power of marketeers let loose without supervision.

Simply calling it Dine Out TO or something along those lines would have sufficiently communicated that it was about Toronto, it was about Food and it was about going out to get it.
 
how about "gastronomique fantastique" (thanks to mimicocreek for that one)
 
Whatever its called, it's a great idea. Too bad Toronto can't do sales tax holidays. February would be a perfect time for a Toronto-See your own city event. Imagine, no tax at restaurants for the whole month! Oh well, the exclamation mark is unnecessary, as this could never happen.

Unless we became a province (!)
 
I don't think "Winterlicious" is a bad name at all. "Dine Out TO" is too plain and boring IMO.

"Winterlicious" might be a little obvious/easy, but I pretty much understood what the idea was right away...of course that's just me.
 
Re: Winter******* at the 360

Actually, I hate the name too.

:)
 
Re: Winter******* at the 360

I don't have a problem with the name...it may not be immediately descriptive, but I think the obvious food reference is probably enough to get people interested in checking it out further.

If we're going to have a winter- and summerlicious each year (which I certainly hope we do, but I have no idea if it made enough money to continue), I think it's better that it have an actual name, as opposed to just a description of what it is (ie Dine out TO).
 
Re: Winter******* at the 360

Beez, what did you have? I just ate there and the food was horrible.
 
Re: Winter******* at the 360

I second that...the last time I was there (which probably will be the last time I go there) I had a seafood platter which was just terrible (the food - mussels, shrimp, etc - was supposed to be served on a bed of crushed ice, but they left it too long before bringing it to me and everything was floating in a pool of cold water...it was gross), plus the waiter spilled ice water all over my girlfriend and another girl there, and then just left without apologizing. On the upside my girlfriend went to the manager and complained and got her and the other girl's meal for free...but it's still not a pleasant experience.
 

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