Toronto TOOR Hotel / The 203 Residences on Jarvis | 108.2m | 32s | Manga | Arcadis

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It's a wordmark! Do people want blank surfaces throughout the entire city instead?
Although this is not branded as a Hyatt (as originally intended), it's still managed by Hyatt. Toor Hotel - JdV by Hyatt is the official name.
I have no problem with the marking, would have preferred more recognizable branding or something more artistic than the massive serifed TOOR. It’s bland and jarring in my opinion.
 
I didn't realize that Joie de Vivre had become a Hyatt brand -- or that this would be one! Great to have one in Toronto.


[edit]
Apparently there are others!

Ontario​

The Anndore House
The Walper Hotel
TOOR Hotel New
Ah, so that's what JdV stands for. I think I heard some years ago they were no longer independent (although couldn't remember who bought them). I stayed at a Joie de Vivre hotel in SF over a decade ago, when they were still independent - it was great, kind of affordable luxury boutique hotel.
 

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