The shame of this is not so much that its a terrible proposal, though as other have mentioned, that's a very nice Lettieri.....
But rather, that there is a building immediate to the south, the one that's over Bay St. Station, that is a much better candidate for redevelopment.
Its ugly, it has that ghastly mini-mall in it.
It would get approval for greater height, which would also fit in better closer to Bloor.
And the subway exit to Bay is both un-attractive and too small, this could be modified by a new tower.