Toronto Litho. | 36.88m | 8s | RioCan Living | Turner Fleischer

There’s a crane up at a site west of here on the North side of Dupont closer to Dufferin. I couldn’t find a reference to that development on the forum. What is it?
 
innsertnamehere said:
That is going to make 4 grocery stores within a few blocks of each other. Some tough competition.
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Yeah, was gonna say; I'm pretty surprised by this -- remember Sobey's is also redoing their store in conjunction with the project down the street between Ossington and Shaw, too.
 
Ottawan said:
Farmboy, Dymon... all we need to complete an Ottawa takeover of the GTA are some Bridgehead locations to open up.
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Where does Farmboy slot into among Loblaws-Fiesta-Sobey's, customer profile/price-wise?
 
They are upscale stores with mostly (if not all?) private label products and a focus on fresh foods and services - they are pricey like a Loblaws. You won't find non-food items here either. From an article when they opened in London:

"We want to be where the competition is. We are not complete. We are actually inconvenient if we are not in a neighbourhood,” York said. “We like to have a drug store close by; we like to have a Walmart nearby. Everyone has to buy shampoo, toilet paper, pet food, we don’t have any of that, so we actually do better when we are close to competition.”

https://www.farmboy.ca/wp-content/uploads/2016/05/Farm_Boy_LCN_March20.pdf
 
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They definitely pride themselves on value-added propositions - they were the first chain in Ottawa to have truly good prepared foods options. They also focus on freshness of produce and local produce. Probably a Longo's type pricepoint, although personally I find Longo's overrated while Farmboy (at least when I went there and it was still a much smaller chain) lives up to the hype.
 
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