L-Tower | 204.82m | 58s | Cityzen | Daniel Libeskind

Razz

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interchange42

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The Meridian Hallitization of the Sony Centre for the Performing Arts (you know, the building awkwardly affixed to this condo) is all but complete on the exterior now:

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That goofy little smile below the M that passes for their logo is…

as uninspiring as their font and its kerning.

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TheSix

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The Meridian Hallitization of the Sony Centre for the Performing Arts (you know, the building awkwardly affixed to this condo) is all but complete on the exterior now:

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That goofy little smile below the M that passes for their logo is…

as uninspiring as their font and its kerning.

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And UTers complained about the Scotiabank Arena branding (which I consider best in class from a rebranding perspective).... This is just lazy.
 

DSC

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Corp sponsorships is a tough game... this signage will be easy to remove/replace in 5 years when the Sidewalk Labs (info tracking) branding is installed.
While it is true that many sponsor name signage would be best attached by Velcro, in the case of Meridian the sponsorship for both buildings is for 15 years. They really could have done better with their signage!
 

jcam

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Noticed earlier this week that the Toronto (previously North York) Centre for the Performing Arts is also now the Meridien Arts Centre.
 

interchange42

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While it is true that many sponsor name signage would be best attached by Velcro, in the case of Meridian the sponsorship for both buildings is for 15 years. They really could have done better with their signage!
It's not the signage itself, so much as it's the weak Meridian branding that is being exposed by this encrustation. Someone in power at the company should really have said "If we're going to slap our name on the O'Humminy Centre for 15 years, isn't this the time to improve our visual identity? Time for a new logo!"… sort of like what I'm hoping they're doing at CIBC now.

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