Northern Light
Superstar
From the outside, you'd hardly know there's a theatre there. I don't go by often, but the lack of advertising struck me as odd - there's a big, fancy restaurant on the corner, and then the unceremonious entrance to the theatre, which you can miss if you blink. I don't recall seeing many movie posters on the sidewalk-facing glass - am I misremembering? The vibe I got from the one time I went there (about a decade ago now) was, "the cool movie snobs know we're here - good enough."
You're not wrong, it feels relatively invisible.
The original project should have gotten approval and funding for a modern version of a traditional cinema marquee. The big pylon sign with the semi-circle/oval underneath advertising individual films.
But, sigh, not the direction they went.
I advised against the entire project.
They should have bought the Uptown and built additional space around/above it. (that was under discussion, many moons ago).
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