Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler

Miscreant

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Only to think to ourselves (those of us who were kids), in disappointed silence, "oh...clothes..."
Hah--exactly what I was going to say: usually (and I was a kid), this came from a distant aunt and uncle, it was a sweater or, if we're really going back, sweat pants.

Alright, alright, I know, back on topic.
 

Skeezix

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Yeah ,it's an Eaton's sign but, what's it doing there?

I presume it's a joke. The same way someone took the time to post these on Carlton Street a year or two ago:

Carlton.JPG

Photo source: BlogTO
 

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bcx

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True enough. Eaton's was criticized for letting its stores get tired, but Sears puts them to shame on that front.

Wasn't Eaton's already acquired by Sears when they moved upscale and refreshed their stores? Would have been nice if they had been able to stick with that strategy, with retail trends afterwards splitting into high and low ends. Sears instead just continued aiming for the middle class consumer who no longer exists.
 

innsertnamehere

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Sears problem is that their stores look like ultra low end retailers but they charge mid range prices, not that mid range pricing no longer exists. Mid range priced goods have moved into smaller, but more diverse selection of retailers.
 

Skeezix

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Wasn't Eaton's already acquired by Sears when they moved upscale and refreshed their stores? Would have been nice if they had been able to stick with that strategy, with retail trends afterwards splitting into high and low ends. Sears instead just continued aiming for the middle class consumer who no longer exists.

I wasn't talking about the 7-store mini "eatons" chain that Sears owned, but pre-bankruptcy Eaton's. Eaton's was, haphazardly, investing in its flagship stores, but even Eaton's suburban locations didn't get as dumpy as what one often sees at Sears these past few years. Eddie Lampert has reduced investment in existing stores to a much greater degree than the Eaton brothers ever did.

Not sure the eatons experiment ever had much of a chance.
 

Bruno Republic

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And yet it was when Eaton's decided to go from being a middle-of-the-road retailer to a higher-end clothing retailer that their long, slow decline turned into a nosedive. They successfully alienated what remaining customers they had, without attracting any new ones. Turned out their new target demographic was either already well-served elsewhere, or simply not great enough in number to sustain a large national chain.

Sears quickly discovered that although Canadians very much liked the idea of Eaton's, they weren't much interested in actually shopping at one.
 

MetroMan

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The framing above the old SEARS is looking like another media tower, independent of the store that will go below it.

vnufsox.jpg


Speaking of which, Uniqlo has finally put up ads for their Eaton Centre store, yet just months away from completion of this expansion, there's still no word on who will occupy the third high profile retail location facing into Yonge-Dundas Sq.

HYfHzs9.jpg
 

MetroMan

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In retrospect, that space could have been used as the Eaton Centre media tower that would have enabled them to preserve the old green house atrium, open to the sky above.

I don't trust Cadillac Fairview to do the right thing but somewhere in an alternate universe, they built the media tower on the corner over the old SEARS and restored the Eaton Centre greenhouse atrium with the H&M entrance inside the open atrium where the terrace cafe, police station and TD bank used to be.

20120210-EatonCentre-Postcard
 

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