I've seen the new branding at the top of buildings in a couple of places (eg. Hamilton) and from a few blocks away or an angled view, the clever "diamond" shape inside the red logo is just a blob... and the chubby font ain't great from an angle either.
Can’t say I’m aesthetically impressed with the signage here. I’m very much in favour of signage and logos and such on buildings as I think they can add visual interest and splashes of colours and so forth - but they have to be done well.
When the new CIBC logo signage went up on the top of one of the Commerce Place towers in downtown Hamilton, a family member opined quite succinctly that “it just looks like it says CIBCO now.”
IMO, I think it’s a dud logo. I would hope that CIBC not stick with it long-term, but they’ve spent a ton of money replacing all of their old logos seemingly anywhere it appeared.