Is that not what also happens when a concept car is 'translated' into a production model? In the last decade, maybe only the C-X16 / F-Type has surprised me in how close it came to what was actually put on sale.Everybody understands the idea of a concept car and few, if any, make the mistake that they might be able to drive around in one in a couple of years. The pattern in Toronto, for the most part, is to promote a flashy design, then value engineer it to death.
You're not wrong. Outside of a select few, developers in Toronto generally don't see architectural quality as something they're willing to invest in. There are myriad reasons for this, but the unfortunate conclusion is that we end up with a ton of garbage, filled with tiny, shitty, units. Both the development industry, and the City, are to blame here. Just as developers could put more time into projects, so too the City could work to make requirements more straightforward and the path to zoning approval easier. But they don't, and the two fundamentally approach their relationship as antagonists, not partners.Nobu is a good example among many. I've photographed buildings in 55 countries and in over 300 cities.There are beautiful designs that get built in many of those cities and they actually look like the original render. The issue in Toronto is that there are a large group of condo developers who are simply maximizing profits at the expense of quality. Obviously, making money is the whole point and value engineering happens everywhere, but the overall track record here is pretty dismal. Being jaded is simply the result of being disappointed too many times. In my opinion, if a condo developer hires HPA or, to a lesser extent, Aa, we know we will probably be getting a quality design. Commercial buildings here are a different story. Some recent builds and under-construction projects are really terrific. The sad part is that in many cases, non-Toronto architects were hired as the lead designers. Is that simply name branding? Or is it a sign of a deeper issue?