Toronto Toronto House | 186.53m | 58s | Westbank | Hariri Pontarini

westtoeast · Jan 9, 2020

WislaHD said:
Oh yes please. Inject that logo right into my skyline Westbank!

I take it that this isn't just a CadillacFairview-esque marking of territory, and that Westbank intends to locate their Toronto office into 19 Duncan?

They may have a minimal presence in the office floors, but my understanding is that it's fully leased by Thomson Reuters. I think the logo is more to mark it as a Westbank Living property which is their rental division. As I understand it Westbank has a pretty small presence employee wise in Toronto.

Yegger · Jan 9, 2020

westtoeast said:
They may have a minimal presence in the office floors, but my understanding is that it's fully leased by Thomson Reuters. I think the logo is more to mark it as a Westbank Living property which is their rental division. As I understand it Westbank has a pretty small presence employee wise in Toronto.

I'm pretty sure the City approved a minor variance application requesting to turn 4 floors of the rental portion into hotel use, which is likely why westbank is trying to brand the tower.

ProjectEnd · Jan 9, 2020

WislaHD said:
Oh yes please. Inject that logo right into my skyline Westbank!

I take it that this isn't just a CadillacFairview-esque marking of territory, and that Westbank intends to locate their Toronto office into 19 Duncan?

westtoeast said:
They may have a minimal presence in the office floors, but my understanding is that it's fully leased by Thomson Reuters. I think the logo is more to mark it as a Westbank Living property which is their rental division. As I understand it Westbank has a pretty small presence employee wise in Toronto.

Correct. 100% of office is leased to TR.

Yegger said:
I'm pretty sure the City approved a minor variance application requesting to turn 4 floors of the rental portion into hotel use, which is likely why westbank is trying to brand the tower.

The plan here is for full service rentals - so halfway between a regular rental building and a hotel. As there will be a staff on hand, it makes sense for WB to try and 'brand' the building.

Yegger · Jan 9, 2020

ProjectEnd said:
Correct. 100% of office is leased to TR.

The plan here is for full service rentals - so halfway between a regular rental building and a hotel. As there will be a staff on hand, it makes sense for WB to try and 'brand' the building.

Interesting. On that note, it's funny that the Shangrila showed a render with their logo way back when, but it never materialized. Does anyone recall that whole debate?

ProjectEnd · Jan 9, 2020

Shangri-La's logos are on the north and south sides of the upper mechanical penthouse. Not sure why it wasn't on the fins, but there are logos up there.