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Star: Porter Air Preps for Flight

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unimaginative2

Guest
Porter Air preps for flight
Aug. 27, 2006. 07:50 AM
JENNIFER WELLS
BUSINESS COLUMNIST


Flying may not be all plain sailing, but the fun of it is worth the price.

— Amelia Earhart

It's 6 p.m. at Lobby. You know, Lobby, the chic bar on Bloor St. W. that thrusts itself open to the street, with its daring and overstuffed white furniture, its salon demeanour. Calla lilies the colour of Devon cream arise in decoration. And, fittingly, art deco silver turboprop airplanes, little ones on stands, are poised as if readying for takeoff.

Stencilled on one brick wall are the words "Flying Refined," sleekly rendered in an elegant italicized script. Over there, at the entranceway, models presenting as flight attendants are attired in pillbox hats — so Sixties! — and trim, cap-sleeved dresses in a deep, smoky blue. Small scarves are knotted about their necks.

A true pilot, Pino Ruggiero, is kitted out in his brand new four-stripe captain's duds. His hair curls beneath the back of his cap. He could be, well, a model, moving through the crowd, getting the message out. "I think," he says, smile flashing, "we're going to have fun."

You might imagine that some trickery is afoot, that the group has been teleported back to the dawn of commercial airline travel, when airline travel was fun and, dare we say, effervescent. But no. We are witnessing the unveiling of the flight attendants' livery for the city's newest flight club, Porter Airlines Inc., which is why we now observe Bob Deluce, 56, the airline's founder and chief executive. He stands amid a brace of mannequins attired in Porter gear. Behind him rise majestic black-and-white blow-ups, of Jackie Onassis, of Coco Chanel, her aging, but oh-so-fashionable whippet frame swathed in pearls, descending from an aircraft long ago.

"Porter is thrilled to be launching our airline with 10 flights a day to Ottawa," says Deluce. (Applause here.) "It has taken years of hard work and planning to bring our vision to fruition, and we are only weeks away from realizing our dream with our inaugural flight."

Next week, Porter hopes to take delivery of its first branded airplane, No. 1 in a fleet of 10 aircraft, which Deluce plans to double to 20 aircraft, which will fly out of Toronto City Centre Airport. You read that rightly. The island airport.


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The heat has blown off the city, and Deluce is leading a tour of the island airport. He's dapper in a light grey glen check suit and Porsche Carrera glasses. He smiles a lot. He's happy. Bob Deluce, to appropriate the words of Mr. Irving Berlin, sees nothing but blue skies from now on.

We're up the stairs and through the terminal. The Porter check-in desks will be here, a laptop centre there, the espresso and wine bar around the corner. A $15-million capital injection by the Toronto Port Authority has created passenger transfer facilities on the waterfront and here on the island side and has paid for a spanking new ferry, scheduled to commence her journey next week from her home in Wheatley on the sylvan shores of Lake Erie.

No more standing in a snowbank. Passengers will move from the terminus to inside the ferry and will be spat out 90 seconds later across the Western Gap. Bridge? Who needs a bridge? "We were never hung up on there being a bridge," says Deluce. He's not kidding.


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Hold up a minute. Is it possible that three years have passed since the last municipal election? Yes, it is. Recall how David Miller made the fight over the island airport a keystone of his election campaign. "My entire campaign was about stopping the airport expansion," he reminds via cellphone, on his way back to the city after a family respite. "The point about stopping the fixed link was about stopping expansion of the use of the airport."

This is where it gets tricky. Or not. Depending on whose side you're on. "The federal government, the provincial government, the city and the people of Toronto have chosen a path of waterfront revitalization," says Miller. "If we want waterfront revitalization to be a success we can't have an island airport that becomes a busy commercial airport. It's just not acceptable."

Soon after his investiture, the mayor was successful in getting the bridge struck down dead. Deluce sued. Time passed. In May, 2005, the federal government paid $35 million to the port authority, monies that would at least in part be extended to aggrieved parties, including Deluce, who dropped his legal action. Asked to specify what he received of the $35 million, Deluce responds, "I can't do that." He cites confidentiality. But he goes on to say that what was left open to him was an opportunity to "go forward" with his new airline, which he insists is not "expansion," as his business plan falls within the contours of the so-called Tripartite Agreement, struck among the port authority, the federal government and the city in 1983, and that he has a commercial carrier operating agreement that extends to the year 2033.

Irony noted: killing the bridge put money in Deluce's corporate pocket that aided the launching of the airline he has always dreamed of.


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We are moving across what feels very much like Bob Deluce's turf. He knows the area as well as, perhaps better than, anyone. He has been coming here since the Fifties, accompanying his father, who ran White River Aircraft Services. "I remember looking back at the shoreline when the Royal York was the tallest building on the waterfront," he says. He took flying lessons here in the Sixties and obtained his private licence by the time he was 17 — a family tradition, as Deluce's six brothers did the same.

Regional air carriers were Deluce's passion, flights to the tundra. He was, at one time, a part owner of Air Ontario, which evolved into a partnership with Air Canada, which ultimately resulted in Deluce's minority stake being bought out. "That left them free to develop the regional carriers into one entity," he says, "which ultimately became Air Canada Jazz."

Through a seven-year stint as president of Canada 3000 airlines, Deluce lusted after the verdant commercial territory of the island airport, "second," he says, "to no other urban airport in the world."

In the scant months since the settlement of the bridge dispute, Deluce has created an airline from scratch. Staff has been hired — the operation is halfway toward its projected staffing model of 200. Planes have been ordered. The Bombardier Q400s will be configured for 70 passengers, which is quite large when you think about it. In fact, the plane, which goes for about $25 million (U.S.), has jet-like attributes — a smoother, quieter ride than your average turboprop. Some have complained that the craft is too big for the short takeoff and landing, or STOL, requirements of the airport. But a spokesperson for Transport Canada says the Q400 "can manoeuvre and land safely on a 4,000-foot runway." And the island airport has one of those.

"The business plan," says Porter chairman Don Carty, "could not have been successful with the old technology turboprops." Few would know the airline business as well as Carty, who steered American Airlines through some of its dreaded bankruptcy days. These days he's talking about the importance of putting service back into the flight experience — thanks for that — and taking care of customers (ditto) and the vision. "To be successful in the terms we're talking about," he says, "we need to serve all the business destinations that are within a two-hour flight from the airport. That's everything from Chicago to New York to Boston to Philly to Washington." You thought these guys had some two-bit operation in mind? Nosiree. Seventeen destinations are envisioned.

Meanwhile, the chocolate leather seating will soon be installed in the Porter lounge at the terminal. And the face of "Mr. Porter," the airline's raccoon icon, has started popping up on billboards about the city.

Mr. Porter is the creation of Winkreative of Zurich, the international design group headed by Tyler Brûlé. "We thought if Toronto does have a mascot, whether they like it or not, it is the raccoon," says Brûlé, on the phone from somewhere in darkest Manhattan. "It's wily, it is very clever. It can be seen as a nuisance, but we wanted to make sure it's a nuisance to the competition and not the passenger."

Winkreative developed the Porter colour palette — taupe, white, various shades of blue. The tail of the aircraft will simply be imprinted. Porter. Porter. Porter. The interior of the aircraft, says Brûlé, will "take more cues from a very nice German sedan than a traditional aircraft." Sleek. Leg room. Comfortable pitch. Sophisticated.

The cheeky Mr. Porter will appear on "collateral" items. His backside on tote bags, for example. A full-frontal image on meal boxes, with the "P" and the "R" from Porter impaled on his knife and fork. "He is quite naughty and he does get up to mischief," says Brûlé.

And the uniforms. Sprung from the creative mind of Kimberley Newport-Mimran and her design outfit, Pink Tartan, the styles are a nod to the golden era of air travel. "High-altitude chic," Deluce calls it.

"Hopefully, over time you will feel you're part of a club," says Brûlé. "A club in the sense that maybe you're a step ahead of other travellers and that you're slightly in the know."


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The focus in the post-election period has been the governance past and present of the airport by the Toronto Port Authority. "Like," says the mayor, "how on earth a bridge in which the port authority had signed a contract the week before that last municipal election could cost $35 million to cancel when the company had barely ordered the steel."

It has fallen to the estimable Roger Tassé of the law firm Gowlings to shed some light on the port authority's operations, a task assigned to him by the federal government in May. "My terms of reference are really focussed on whether due diligence was complied with by the port authority and the decisions they made, particularly the fixed link and the ferry, and whether in fact they complied with the principles of good governance," says Tassé, whose vast résumé includes a turn as deputy solicitor general. He adds, "There may be some other things I want to address."

Last Wednesday, Transport Minister Lawrence Cannon announced that he had granted Tassé an extension. His report is now expected in mid-October.

Amid the busy-bee construction at the airport, Air Canada Jazz announced in July that it would resume island flights to and from Ottawa and Montreal, flights that were to commence tomorrow. Lisa Raitt, the port authority's chief executive officer, swiftly sent a letter to the airline saying she was surprised to hear such news. Air Canada Jazz, in turn, professed surprise at Raitt's surprise. Meantime, advertisements were taken out. Tickets were sold.

Those plans collapsed when Raitt refused to recognize the airline's commercial carrier operating agreement. "We maintain that it's still valid," says Manon Stuart, manager of corporate communications for Air Canada Jazz of the agreement signed in 1995. "The TPA thinks otherwise."

The animus between the two parties runs deep. In March, the airline filed a notice of application in federal court seeking judicial review of the port authority's actions. The port authority had handed a discriminatory competitive advantage to Deluce, said the application. "It's to ensure fair and equal access to the city centre airport, which is a public facility," says Stuart of the application, which was expanded and refiled earlier this month.

There are no visible signs of Air Canada Jazz on the island. The carrier used to lease space from City Centre Aviation Ltd., a company purchased by, yes, Bob Deluce at the time of his re-energized re-engagement with the airport in the spring of 2005. In February, Jazz was handed an eviction notice. They were out by month's end. "We needed to get into that space," says Deluce.

The mayor addresses this point. "It doesn't seem to be very appropriate public policy to allow Mr. Deluce to get control of the terminal and evict its only competitor," says Miller. "I think Torontonians understand that the Toronto Port Authority is a public agency that has become completely unaccountable to the public."

It was the eviction of Jazz that resulted in the cessation of commercial flights from the airport. The mayor argues that as there are no commercial flights today, any future flights constitute expansion. "We've requested that the [transport] minister not allow any expansion of the use of the airport until Mr. Tassé's review is complete."

For the record, councillor and mayoralty candidate Jane Pitfield says she attended a Porter presentation a few months ago. "They're starting up with just a destination of Ottawa," she says, which, of course, vastly underestimates the long-term plan. Her position? "Do I want the airline?" she asks back. "I would say at this point that as long as the conditions that are in place ... are respected, I do not have a problem with the airport."


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Lisa Raitt is in her jogging gear, sitting in her office above the Harbour 60 Steakhouse, about to take off on holiday. She paints an unflattering picture of Air Canada as a laggardly and uninterested corporate partner. "They let their infrastructure run down, they let their lease go month to month, they eliminated transportation links from the city," says Raitt. "We've operated at that airport for 16 years," responds Stuart. "And during that time our operation was dictated by demand. We've long recognized the potential to do more business from the island. The inconvenience of the ferry ride deterred customers ... The situation changed."

By the standards of conventional corporate governance, the port authority is a bizarre beast. Prior to Friday, when the transport minister announced five new board appointments, there was a lone board representative. How, in such a vacuum, could any organization meet the standard tests of accountability and transparency? This particular organization has been a chronic money loser: after a small profit on the outer harbour marina last year, the authority saw losses not only on the airport but also its port operations for a total loss of $3.4 million. That situation, asserts Raitt, will be rectified by having a "based carrier," that is, an airline that calls the island solely its home. That would be Porter.

Above Raitt's desk are framed editorial cartoons that mark the long, tumultuous drama of the bridge episode along with a framed, handprinted letter with this pithy message: "Close the Toronto Island Airport! It's a zit on the face of a beautiful city."

Certainly that has been the long-standing complaint of Community Air, the citizens' group that has been fighting both the island airport and the port authority. "The waterfront is perhaps the key to the transformation of the city," says Community Air chairman Bill Freeman. "Now we have Robert Deluce and the Toronto Port Authority expanding the airport right in the midst of all of this ... He's flying in the face of a whole new rebuilding of the city."

In April, the port authority and Lisa Raitt, along with a former board member and its current CFO, sued Community Air in Ontario superior court, alleging that Freeman and others defamed the group in a memo sent to Transport Minister Cannon that was also posted on the Community Air website. The memo ranged across a broad terrain, including the $35 million in conflict resolution paid by the feds. The plaintiffs seek damages of $850,000.

Community Air's statement of defence will be filed tomorrow. "If they [the port authority] think people are going to shut up because of this little thing they don't understand the dynamics of what's going on here," says Freeman. "[C]ommunity outrage here is getting to fever pitch." Then he adds, "If this thing goes ahead there will be continual political action."


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Bay St. money manager Ira Gluskin was sliding through Lobby on Thursday night, peering out through blue-tinted glasses, past the "flight attendants" and the wait staff serving French fries in Chinese takeout containers. "It's a very high-risk investment," says Gluskin of the airline business. Still, he's in. As a Porter investor that is. He recently flew out of the island airport to the Bigwin Inn at Lake of Bays and he liked the experience very much.

It's important to make mention of money at this juncture, given the airline industry's renowned reputation for destroying shareholder equity. "When anybody buys into a private company, why do they do it?" asks Gluskin. "Because they hope to grow it. See it pay dividends." He describes Deluce as "the most windup ..." before losing his train of thought. Then he says, "He's doing something for us."

The list of those who do not agree is long. Bob Deluce doesn't seem bothered. He's got an operating agreement he figures is pretty airtight. And he sure is creating buzz. And now he's standing at the Lobby bar seeming darned relaxed, like a passenger settling into an airline seat, readying for takeoff.
 
Re: Cool

Pretty wily guy, this Deluce. He clearly used the bridge process, election etc. to play the city and government like a fiddle. Neither he nor the Port Authority ever had any intention of building a bridge, or at the very least saw having one as irrelevant. Instead they used the political furor they started to extort taxpayers for capital. Genius.

I wonder how much of his own money is in this airline vs. how much comes from that mysterious $35m "settlement." I suspect it's almost all the latter.
 
Re: Cool

"Neither he nor the Port Authority ever had any intention of building a bridge, or at the very least saw having one as irrelevant."

Oh, I assure you, they had every intention of building a bridge. The whole process started and was moved along smoothly when Mel (or at least his life-size cardboard cutout) was still mayor. They even had materials and counstruction equipment assembled at the foot of Bathurst. Things would have been different if the whole thing didn't happen at election time. I see his comments more as "We can't have a bridge? Well, fine! We didn't want one in the first place! So, there!".

I also think it's safe to say that his cut of $35m is likely a drop in the bucket of what it costs to start an airline.
 
Re: Cool

Amazing how people on Council will promote single sourcing to Bombardier for subway cars built 1,000km+ from Toronto but when it comes to aircraft built by the same company within the 416... well, that's different :D
 
Re: Cool

The city should force Bathurst south of Lakeshore immediately closed to traffic, and thoroughly dig it up to catch up on much needed sewer work.
 
Re: Cool

Ooooh. I likes.

The Fleet Street ROW will require work in that area. Perhaps some special work replacement at the Lakeshore/Fleet/Bathurst intersection as soon as that sewer and repaving work is complete? (After all, this is how the city often operates, not doing all the work at once, but tearing up the same street two or three times for different parts).
 
Re: Cool

Great idea, CN... it would be good to see Bathurst south of Queens Quay simply closed to auto traffic. Make it harder to get to the doomed airport.

The airport is the only thing that road is used for... let lower Bathurst be incorporated into the surrounding parks and communities.
 
Re: Cool

I hope Porter Air succeeds wildly. I hope Jazz gets back in there, too. For me the noise from the planes is a red herring; they just aren't that loud!
 
Re: Cool

Its so unfortunate The Mayor of Toronto was not there shoulder to shoulder with Deluce. What a lost opportunity not being present to showcase to the the world the Toronto-built Bombardier Q400 turboprop planes. This aircraft is meant to operate from an urban airport like City Centre with short runways.
That's what great mayors do; promote local business and economic development. I'm sure other mayors would have died and gone to heaven to have that opportunity. Oh well thats what happens when you stake your political life to one issue.
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Link to article

1st Porter plane touches down
Island airport trips to begin in October
Critics, including mayor, keep up fight
Aug. 30, 2006. 06:54 AM
PAUL MOLONEY
CITY HALL BUREAU


11:21 a.m.

Porter Airlines president and chief executive officer Robert Deluce checked his watch to note the time that his first plane touched down at the island airport and taxied to a stop in front of media cameras.

"For those of you who have ever had a dream come true, you'll know that there's a moment, an instant, really, when that dream finally crosses over and becomes real in every way," Deluce said yesterday. "For us at Porter, that moment is now."

It has been almost five years since Deluce's plans for an island-based commuter airline were revealed, sparking continued opposition from waterfront residents who don't want any expansion of the airport, which opened in 1939.

About 100 people attended yesterday's event, including Porter employees who expect to begin greeting paying customers in October, when the fledgling airline starts flying to Ottawa, 10 round trips per weekday.

Not invited was Mayor David Miller, who campaigned in 2003 against airport expansion by vowing to kill a proposed bridge to the airport.

The bridge was shelved but the Toronto Port Authority, a federal agency that runs the airport, expects to soon have a new $4 million ferry crossing the narrow channel between the foot of Bathurst St. and the new air terminal on the island.

Miller wasn't the only candidate in the Nov. 13 municipal elections who wasn't welcome at yesterday's gathering, which included a tour of the new aircraft, the first of 10 Toronto-built Bombardier Q400 turboprop planes that Porter has purchased. The airline has an option to buy another 10 of the 70-seat planes.

Helen Kennedy, a city council candidate in the local ward (Ward 20, Trinity-Spadina), was blocked by Angus Armstrong, harbour master and chief of security, who told her she could take the ferry to have a coffee but not to attend the ceremonies. Kennedy declined.

"They don't want any public involvement at all in today's announcement, but the reality is that the public is opposed to this expansion," Kennedy said. "We will do whatever it takes to close down the port authority, give it back to the City of Toronto and turn the island airport into a park."

Kennedy and a citizens group, Community Air, say they're outraged that the federal government filled five vacancies on the Toronto Port Authority board on Friday without waiting for results of a federal review of the agency that's due Oct. 15.

Kennedy confronted one of the new directors, Colin Watson, as he waited for the ferry, over the fact Deluce and Watson both served on the board of Spar Aerospace.

Watson said that as Spar's CEO, he recruited Deluce because of his experience running airlines.

"Mr. Deluce was born with jet fuel in his veins," Watson said. "He's a highly skilled pilot and a highly skilled aerospace executive."

Watson told reporters he accepted the appointment last week after speaking with the port authority's chair, its president, and two former directors.

"I certainly wouldn't have joined it if I thought it were a rogue agency," he said. "To me, it's got a relatively straightforward mandate. Obviously, some people disagree with that mandate, but it is what it is."

The airport lost $1.7 million last year, but Porter offers a chance to break even or even make money from landing fees and the $15 per passenger "airport improvement fee," port authority president Lisa Raitt said.

"It's in the hands of the carrier now," Raitt said. "It's in the hands of them to market it and be successful and deliver the service."

Miller, meanwhile, told reporters the city's economy would be better served by a clean, green waterfront without industrial uses.

"If you think about Melbourne, Barcelona, even Chicago, and the magnificent waterfronts they have and what it's done for the economy of those cities, that's where we're going in Toronto."

When it was suggested there was not much that could be done, Miller responded, "Well there is. The people of Toronto can speak up. Torontonians have been clear what they want in their waterfront and in fact have been a bit frustrated because it's taken too long."

Miller said it's time for Ottawa to hand the port authority over to the city, as the municipality has long demanded.
 
Re: Cool

Why would the Mayor ever want to support a corrupt government agency that wants to commercialize and industrialize the waterfront?

Oh, Lastman would have supported it, because he was such a boob you could've attached a nipple to his forehead and no one would've noticed.

Miller actually cares about the waterfront benefitting the most amount of people, not just business interests.
 
Re: Cool

The airport is the only thing that road is used for... let lower Bathurst be incorporated into the surrounding parks and communities.
I hate to say it, but who says a downgraded lower Bathurst still can't be used for parking/access--maybe not to the airport, but perhaps to the island in general, or maybe a reused Canada Malting, etc.

The crusade to close down/tear up roads can get a bit hysterical, y'know. That's why even certain of a conscientious arts/urbanist constituency has a problem w/the pedestrianization of Kensington...
 
New TPA Board Appointed

Turf matters in port politics

JOHN BARBER


A Martian would never get it. It would take him/her/it months of patient hovering over the CN Tower before becoming able to make the slightest sense of the political tumult constantly roiling the placid-seeming waters just below.

A little airport? So what? Why do these people erupt into regular spasms of fury, every few years going back decades now, over such small beer? Why did the airport dominate the last mayoral election and why does it threaten now to dominate the current one? Don't these people have anything more important to worry about?

That understandable Martian's-eye-view of local politics is probably why the Harper government reached out to so many non-Torontonians among the donors and party activists whom it recently awarded with seats on the board of the Toronto Port Authority. Judging by the snippets they have shared with reporters so far, these worthies have no idea what they're getting into. They seem to think they have accepted normal appointments.

To the denizens, the decision to revive the hated TPA is a pure act of force majeure, a disaster for the waterfront and a clear sign that the Harper government hates Toronto.

It may seem crazy -- it is crazy -- but they're more right than wrong. The appointments were supremely political, made without the slightest reference to the elaborate protocol spelled out in the TPA's constitution, which requires a nominating committee and extensive advertising; and in open defiance of the mayor, who had asked Transport Minister Lawrence Cannon to delay new appointments until he learned the results of the TPA investigation he had ordered in the spring.

Some insiders say the move was simple payback for the role Mayor David Miller played in promoting Liberal and New Democratic candidates in the last federal election, which local Tories blame for shutting them out of the city. Whatever the reason, it had little to do with policy and everything to do with power.

That's why Toronto goes crazy about the port authority and the island airport. It's a classic turf battle between forces that see the city primarily as a place to live and those that see it as a place to make a living. It is the main action in the war of the waterfront, which is the city's future in a nutshell. It is the one contest that can always tell us most reliably who runs this city and where it's going. Both sides know that and behave accordingly. There are no innocents. Crazy is normal.

How much crazier could it be to have seven high-powered political directors supervising an agency with the revenue of a healthy McDonald's franchise -- albeit with no hope of profit -- whose only viable business is a middling pleasure-boat marina?

It is perfectly understandable that major ports of national significance are governed by such agencies, which, quite appropriately, insulate those operations from petty municipal interference. But there is barely any port left in Toronto. The island airport's only economic impact is to lose money reliably year after year, no matter how many planes use it. To pretend that such minor operations are so vital they need the protection of a powerful federal agency is beyond crazy.

But the airport is turf -- and turf is what matters. Although the Toronto Port Authority was invented by Liberal backbenchers as a means to exert influence on local politics, the Tories have discovered that it is more useful than tainted.

Nobody will care much who they appoint to the Greater Toronto Airports Authority -- a similar body of inestimably more importance. Although functionally meaningless in comparison, control of the TPA is symbolically vital. There's no better way to show those hated pinkos who's boss here in their nest on the north shore of Lake Ontario.

jbarber@globeandmail.com
 

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