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Spaniards Trade Cars For Lifetime Trolley Pass
07.11.11
By Beth Buczynski
Read More: http://shareable.net/blog/spaniards-trade-cars-for-lifetime-trolley-pass
To get citizens out of their cars and onto a newly-opened public trolley system, the city of Murcia, Spain recently embarked on a rather radical campaign: it offered people lifetime trolley passes in exchange for permanently reliquishing their cars. Despite the growing popularity of hybrid and electric vehicles, giving up your car is still the single best way to reduce your carbon footprint. Car sharing services like Zipcar and RelayRides make a significant impact, but the bottom line is that those vehicles still contribute to poor air quality, traffic, and wear and tear on the roadways.
- Murcia started its car-free campaign by demonstrating one of the main disadvantages of owning a car: you have to have a place to park it. Using humor to drive the point home, the City set up a series of cars parked in impossible places around town, such as atop other cars. In late June, all the cars collected during the limited-time offer were put on display in a prominent part of the city. Bit by bit, local mechanics are making them literally "disappear" by removing a part for each comment submitted to the campaign via Facebook or Twitter.
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[video=youtube;jBCh-q2y-9M]http://www.youtube.com/watch?v=jBCh-q2y-9M[/video]
07.11.11
By Beth Buczynski
Read More: http://shareable.net/blog/spaniards-trade-cars-for-lifetime-trolley-pass
To get citizens out of their cars and onto a newly-opened public trolley system, the city of Murcia, Spain recently embarked on a rather radical campaign: it offered people lifetime trolley passes in exchange for permanently reliquishing their cars. Despite the growing popularity of hybrid and electric vehicles, giving up your car is still the single best way to reduce your carbon footprint. Car sharing services like Zipcar and RelayRides make a significant impact, but the bottom line is that those vehicles still contribute to poor air quality, traffic, and wear and tear on the roadways.
- Murcia started its car-free campaign by demonstrating one of the main disadvantages of owning a car: you have to have a place to park it. Using humor to drive the point home, the City set up a series of cars parked in impossible places around town, such as atop other cars. In late June, all the cars collected during the limited-time offer were put on display in a prominent part of the city. Bit by bit, local mechanics are making them literally "disappear" by removing a part for each comment submitted to the campaign via Facebook or Twitter.
.....
[video=youtube;jBCh-q2y-9M]http://www.youtube.com/watch?v=jBCh-q2y-9M[/video]
