Admiral Beez
Superstar
How's this ad any worse or offensive than anything else?
The saying goes, no such thing as bad publicity. I was thinking that when I deliberately searched youtube for the ad, and watched the thing.
http://www.nbcnews.com/news/nbcblk/...choes-black-lives-matter-sparks-anger-n742811
https://www.wired.com/2017/04/pepsi-ad-internet-response/
https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html?_r=0
Basically, it trivializes protests by saying that we could all just get along by sharing a pepsi.
The ad is so tone deaf. I think Martin Luther King Jr.'s daughter said it best, when she tweeted a photo of her dad being pushed by police officers and said "if only Daddy would have known about the power of #Pepsi."
Sure, but no more than....Not just trivializing the protests, but also all the people and social issues around them.
Sure, but no more than....
Sure, and I see your point. However if mimicking SJW protests and using a semi-supermodel gets your brand millions of hits and huge media attention, well, isn't that the issue? With notable exceptions (i.e. Garet and Subway), if people are speaking about your brand, it's all good.C'mon, AB. Seriously? Don't you have any sense of context? The issue with the Pepsi ad is that with all that has been happening lately with BLM protests, not to mention communities in the U.S. feeling under siege given the new political climate down south, trivializing their protests to suggest it can all be solved by a supermodel and a Pepsi is the issue.
SJW protests
But they are mimicking the SJW protest, not the BLM variety. There were no riot cops, no identifiable cause or cohesive group, no overzealous cops or obstructionist protesters. Pepsi basically took all the SJW cliches and through them together.I had to temporarily stop reading when you used the phrase "SJW protests"
King Jr's daughter's post may have played well to her audience, but for the most part it increased awareness of an ad that is more positively viewed than we initially were led to believe.The ad is so tone deaf. I think Martin Luther King Jr.'s daughter said it best, when she tweeted a photo of her dad being pushed by police officers and said "if only Daddy would have known about the power of #Pepsi."
I'm not sure people in the ad industry would agree with your assessment that any news short of pedophilia is good news. If this ad targeted at millennials simply convinces an older guy who uses the phrase "SJW protests" to now buy Pepsi because of his inner cynic, this is a big fail for them.
When did the term SJW become pejorative?I had to temporarily stop reading when you used the phrase "SJW protests"