G.L.17
Senior Member
I know the 200 level consists of The Hot Stove as well as Air Canada Club which overlook the suite seats onto the playing surface, and are generally filled to capacity during game day.
From Tuesday night: not the best quality, but you can see the new black seats that are replacing the current ones in the Platinum section. This must have just recently happened because I don't recall seeing them the few times I went to the ACC in December. I suspect that they want to have them all replaced in time for the NBA All-Star Weekend. On a side note, at least this shade of black will better match all the suits that sit there for Leafs games!
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I feel like the ACC has aged well
If only the entire postal terminal exterior was salvaged...The glass facades look cheap and sterile and I don't like the look of the silver roof structure.The gorgeous facades of the old postal terminal help in that respect. Every time I am back in Ottawa, I am always struck by the sight of the salmon colour oil drum next to the highway where the Sens play hockey.
Maple Leaf Sports & Entertainment has agreed to a landmark 20-year sponsorship agreement with Scotiabank to rename the Air Canada Centre, TSN has learned.
The agreement is worth about $800 million (Canadian), according to three sources familiar with the matter. Under MLSE’s previous agreement with Air Canada, struck in 1999, the airline paid about $4 million per year.
The agreement with Scotiabank, which will see the downtown Toronto arena renamed the Scotiabank Arena next July 1, is believed to be the highest-priced annual building and team sponsorship in North American sports history.
I'm shocked that the media value is anywhere near that for Scotiabank. That's a huge sum of money.MLSE is going to be reaping $40m a year for that?
Scotiabank Arena is an asinine name, but I suppose it's better than Boston Pizza Place.
Personally, I just get tired of the corporate name shuffle.
ACC was a decent nickname for the place - a common way to refer to the place without contributing to corporate promotion. It would be nice if ACC stuck, despite the shift to Scotiabank Arena. In Ottawa, when the NHL arena was called Scotiabank Place, some people tried to make "The Bank" a thing, but it never really stuck (thank God).
The brand value of the Raptors has skyrocketed in recent years, and the Leafs are actually becoming relevant again. So the media value and the brand exposure is certainly worth more than it was in 2010 for example. I'm probably not understanding this entirely, but $400 million seems a bit steep for just naming rights, considering the thing was a $265m build, which is still just $371m with inflation. Ignoring maintenance and operational costs, they could just build a new facility and get perpetual naming rights.I'm shocked that the media value is anywhere near that for Scotiabank. That's a huge sum of money.