Update on the King Street Pilot:
Myself and the #KingStreetEats team met with Joe Cressy at City Hall last week and were assured concessions to improve the King Street Pilot and help King Street businesses:
1. What has hurt businesses the most is the perception that cars are banned from King — they’re not. To counter this misinformation, the city is making a significant ad buy on commuter radio stations popular with drivers (i.e. Newstalk 1010, 680 News), promoting businesses and emphasizing how cars can still drive on King.
2. Electronic signs are replacing the complicated and sometimes difficult to see standard signs. This will simplify the rules as drivers reach an intersection. An RFP for the signs has been sent out.
They're considering easing restrictions at Portland, Peter and other mid block streets. They're reworking the Bathurst intersection to get cars moving more efficiently up to Adelaide and Richmond.
They're going to make it easier to find parking in the area. Cressy took my suggestion of signs along King St pointing drivers to nearby parking spots on side streets. They're making an interactive map of parking in the area to help drivers find a spot.
4. The 2 hour transfer is coming early to King Street. They’re working out the logistics. It’s more complex than on St. Clair where they could use paper transfers. An announcement will be coming soon.
This will be pitched as a business friendly measure allowing riders to shop at businesses on their way home and get back on without having to pay again. You can grab bread and pastries at a bakery on your way home or have dinner at a restaurant or grab a drink at a bar with a friend and then hop back on the streetcar again without paying another fare.
The TTC will be running a big ad campaign inside their vehicles and on streetcar stop shelters promoting this and encouraging passengers to shop in King Street businesses. 65,000 to 80,000 transit riders pass by King Street businesses every day. Now they’ll be able to get off for free and get back on after spending money on King.
5. The street festival will kick off on April 15th and last through the Spring, Summer and Fall. Patios will line King Street from Bathurst to Jarvis with wider sidewalks and entertainment along the way. This is expected to drive significant traffic to restaurants and other businesses on King.
6. At KingStreetEats itself, we’re continuing to work with individual restaurants to directly help drive spending at their businesses. We’re also working to scale up our influence so that this is much bigger than just our group of people eating on King. Our site is now live @ KingStreetEats.ca — stay tuned.
In the meantime, after driving business to Z-Teca, Calii Love, Forno Cultura, and Hey Lucy in recent weeks, we’re having lunch at La Feniche tomorrow and Kit Kat on Friday. Join us and support King Street restaurants.