As I understand it this is being put together by some of the same people who did that "Canada in New York" thing back in 2001. That was where they encouraged Canadians to go to New York City one weekend shortly after 9/11 for a big bash. They arranged cheap fares on Air Canada and cheap rooms at some NY hotels, and they got a good response. It was a good initiative.
I'm not sure that we need this "not afraid" initiative now. Maybe they should devote their well intentioned efforts to the reverse of what they did in 2001, ie., get people from south of the border to come here this summer.