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Hume: Bay Store Construction Wrapping

unimaginative2

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Bay building construction a thing of beauty

Nov 29, 2007 04:30 AM
Christopher Hume

What you see is what you get, and never more so than at the Hudson's Bay store at Queen and Bay.

The old Simpson's building, or rather its 1929 addition, an Art Deco beauty, is now under renovation. As a result, a giant tarpaulin has gone up around the store that's unlike any architectural wrapping seen so far in Toronto. Where normally we'd see little more than a plastic sheet covering a scaffold, probably a vile blue colour, this time the contractors have put up a covering that has a life-sized photographic representation of the building it hides.

The effect is remarkable; it's almost as if the structure remains in full view. Given that this is one of the most exquisite examples of commercial architecture in the city, the kind of thing that hasn't been built in these parts for half a century or more, it's nice not to have it disappear from the corner.

Indeed, reproduced in this form, the building becomes a picture, one that's not only hard to ignore, but one that demands our attention.

This is good. It reminds passersby of an architectural treasure that's easily overlooked.

More than that, it can't help but make one wonder about the possibilities of this new genre, the scaffolding-as-image, architectural rendering.

The potential is huge: Think of all the buildings that could be transformed into objects of beauty, if only temporarily.

The Four Seasons Performing Arts Centre, the world's newest and most reluctant opera house. Sitting on the southeast corner of Queen and University, three of its four facades are little more than blank brick walls. Perhaps we could bring the place to life simply by draping it in some kind of spectacular mural. Maybe the imagery could be adapted from whatever opera is being performed inside. Or perhaps it should be disguised as some other, better-known and more celebrated opera house.

Given that the Four Seasons is your basic box, it would be relatively easy to wrap it, Christo-like, in some deliberately deceptive tarp.

The Bay, which should consider a similar treatment of its store at Bloor and Yonge. This ranks as one of the nastiest, most unpleasant buildings in Toronto, so who would argue that it could use an overhaul? Its mean features might be softened and improved by one of these architectural tarps. In this instance, like that of the Four Seasons, the imagery would be an architectural fiction, but there's nothing wrong with that.

First Canadian Place, the tallest tower in the country and one of its least distinguished. Standing 72 storeys tall, it could be reinvented in any number of ways; maybe a giant Christmas present for the seasonably sensitive or, better yet, a vault. This is the headquarters of the Bank of Montreal, after all, and what's more appropriate for a financial institution than to impart a feeling of security?

Who can say where all this might lead? Architects could start designing buildings that are nothing more than empty shapes specifically intended to be decorated with such awnings. We could put a new face on these changeable landmarks – parking lots, garages, as well as buildings – whenever we grow tired of the old.

Think of it. Toronto would become whatever we desired. At last, what we'd see would be what we'd want.
 
I wonder how much ad space the Bay is buying in the Star this Christmas. It usually takes a big ad budget to get a favourable comment from Christopher Hume.

Of course, Christopher Hume would look better if he wore a burqa, too.
 
Strange that they are doing all three at once. The new owner cleaning up the properties in advance of a sale? He certainly can't be making much on the retail side.
 
That's an interesting point. I suppose it could just be down to the fact that they finally have deeper pockets to invest. Maybe the American is trying to make one last try at making a success out of the store. That would be pretty hard with today's extremely dated-looking Bay stores.
 
Not too long ago, the new private owner of the Bay was looking at selling off the Toronto Headquarters and only renting space back for the Bay store. All employees would either be shipped off to an enlarged Brampton office, or to a new one along the 401 somewhere (cant remember the exact location). Both the Brampton and Toronto offices would cease to exist.
Staff were advised not too long ago (1 month ago???) that in fact, both the Brampton and the Queen/Bay head offices are both going to remain, as it was technically a nightmare to be able to convert 401 Bay (the downtown tower) and the Queen Street building into smaller, rentable offices while maintaining a large enough retail store. The plan now is to keep staff in both offices. The Brampton office will now be for Buyers only, while all other HBC staff will work out of downtown.
There are a lot of unhappy workers at the Brampton location who dont want to work downtown. My guess is also that there are going to be a lot of unhappy downtown buyers who are not going to like having to commute to Brampton either.
 
Took this about a month ago and posted in the BA thread.

Bay.jpg
 
One glitch w/the present wrapping: the early 20s "transitional" bay btw/Chicago Style and Deco is covered with Deco...
 
I'm not sure what Hume is so impressed about. It looks better than your standard tarp, but it's not realistic and in no way a substitute for a real building.
 
Any major building in Europe is covered in this kind of tarp during cleaning, renovation/restoration etc. I never thought it was anything we would see here. Good for HBC.
 

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