Took them a bit longer than I thought................
The 2.0 retail concept will include Zellers locations within Hudson’s Bay department stores as well as an online portal.
HBC is reviving the Zellers brand as both an ecommerce site and physical stores, the latter of which are planned to be inside current 'Bay' stores (which will remain Bay stores as well).
The stores should be up and running sometime (likely in the 1st 1/2) of 2023.
Not yet clear how large these new stores will be or how they will separated from 'The Bay' physically within their footprints.
Retail-Insider has a bit more at the link above; with more details to be released in the months ahead.
Comments: I can see a potentially successful path in resuscitating the brand I have extreme difficulty envisioning that with the store-within-store concept discussed. To me the 'ideal' of Zellers
is essentially an over-sized dollar store with a bit of nostalgic cache and that doesn't jive well with the positioning of Hudson's Bay Company as an upper-middle store with more of an emphasis (in theory) on quality.
I find HBC's current retail strategy.....odd.