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Goodbye to megabins - A Star article

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alklay

Guest
Ding Dong the witch is dead!! (although those silver bins are pretty bad too)


Goodbye to megabins

TheStar.com - News -
January 17, 2007
John Spears
Staff Reporter

Toronto's titans of trash - the two-metre-high sidewalk billboards that also concealed garbage and recycling containers - will be pulled from city streets in coming weeks.
In fact, the first one has already been taken away, says the new owner of the contract to provide Toronto's street litter and recycling containers.

EcoMedia Direct Inc. has bought the contract to provide the bins as of Jan. 1 from Eucan, the firm that formerly owned the business and invented the megabins.

Erich Genseberger, chief executive of EcoMedia, told reporters at City Hall today that the 80 megabins sprinkled around the city will be replaced with conventional silver garbage and recycling boxes. The megabins were never popular, he said. EcoMedia is also seeking to renegotiate Eucan's contract with the city, because Eucan never got as much revenue from selling ads on the megabins and silver boxes as it had hoped.

That meant the city - which got a cut of the revenue - also made less money than expected, said Councillor Glenn De Baeremaeker, who chairs the works committee, which yesterday agreed to modify the terms of the contract.

Details won't be released until the revised agreement is finalized, but De Baeremaeker said the city still turns a profit. The city has received a total of $3.2 million from contracting out street garbage containers since 1999, according to city officials.

The city received $20 per month for each bin placed on the street, plus a cut of advertising revenue.

It's not clear how much revenue had been projected, but the city expects to make money going forward, De Baeremaeker said: "It will be less than we were expecting, but we will still net revenue."

He said revising the agreement makes sense because it leaves the 4,000 silver boxes - which are owned by EcoMemdia - on the street.

Their contract runs until October, 2009. The city has issued requests for proposals from companies to provide the city with new litter bins, transit shelters, bike racks and benches for a 20-year period starting in 2008.

Genseberger said his firm will do a better job of cleaning and maintaining the silver boxes than Eucan did. EcoMmedia has been steam cleaning the bins outside and inside, he said. Eucan's records - and the state of the bins - indicate that they've never been cleaned inside, he said.
 

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