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Globe: MasterCard Bets $1.4B on Canada (Toronto)

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AlvinofDiaspar

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From the Globe:

MasterCard bets $1.4-billion on Canada
TAVIA GRANT

From Thursday's Globe and Mail

TORONTO — When MasterCard Inc. created a billion-dollar global foundation last year, it could have set up shop in any city in the world, from London to Shanghai.

It chose Toronto, quietly establishing the largest foundation in Canada -- and signalling that the value of the Maple Leaf may be, well, priceless.

"Toronto is a diverse, dynamic city; it's the centre of finance in Canada and it's got a reputation as an international player," said Deanna Rosenswig, president and chief executive of the $1.4-billion (U.S.) foundation that will invest in charitable causes around the world, largely in developing countries.

"If you're MasterCard, and you're sitting in New York and saying to yourself, 'I represent MasterCard worldwide, I want this to be an international player' -- why not Toronto?"

An English-speaking, diverse and highly skilled population are partly why. But the move also comes as MasterCard -- headquartered in Purchase, N.Y. -- is rebranding itself as a global company.

A MasterCard spokeswoman confirmed the company wanted to put the foundation "in a place that reflected our global nature." She added that Toronto "reflects both North American and European roots."

To be announced today, the MasterCard Foundation will be overseen by an eight-person board tilted toward the United States. Five American directors will be joined by two Canadians -- David Johnston, president of the University of Waterloo, and Nigel Wright, managing director of Onex Corp. -- and former Irish president Mary Robinson.

American Lois Juliber, formerly chief operating officer of Colgate-Palmolive, will be chairwoman.

None of the board members, who are unpaid, works for MasterCard Inc., and the foundation will run at arm's length from the company.

It won't lack for funds. The world's No. 2 credit-card firm created the registered charity as part of an initial public offering last May with a donation of about 13.5 million shares.

Since its listing, the value of the shares has more than doubled.

The move has sweetened the fortunes of the foundation, but at a price: the company's profit tumbled 81 per cent last year on the cost of donating the shares. MasterCard also gave $20-million to the foundation last year and will hand over at least $20-million more in the next three years. The foundation, which can't cash the shares for at least four years, will also get regular dividends.

The trick now is spending the money. Canadian law requires charities to spend 3.5 per cent a year of their total value, on average, over 10 years.

None of that has to be spent in Canada.

Ms. Rosenswig expects to spend at least $70-million over the next decade, beginning next year, largely on projects aimed at education and microfinance for the world's poor. None of the funds has been allocated yet.

"We want to empower people -- these are not handouts," she said.

MasterCard, which offers debit and credit services, operates in about 210 countries. Before last year's share offering, it was a closely held co-operative owned by 1,400 financial institutions.

Ms. Rosenswig -- a diminutive Montreal native packed with energy -- spent three decades in banking, much of it as an executive at the Bank of Montreal.

She has worked in microfinance for 25 years, written a book titled Dreams Have No Expiry Date and sits on the boards of several other large foundations.

She starts her job just as microfinance -- or financial services for the poor -- is blossoming worldwide. The movement began with microcredit, or small loans to people who wouldn't otherwise get them. It became famous for its high repayment rates and focus on women.

It has since expanded into savings programs, insurance and mortgages, and financial training.

Foreign funding for microfinance is expected to soar sixfold over the next several years as the likes of Bill Gates, Warren Buffett and e-Bay founder Pierre Omidyar allocate money to the sector. At the other end, as many as 10,000 microfinance institutions have sprouted to reach the estimated three billion people globally who are "unbanked."

"Finding the right place will be a challenge. But there are billions of people living on under a dollar a day, so there's lots of opportunity," Ms. Rosenswig said.

Still, "I do worry about the capacity of those institutions to absorb large amounts of capital and how will they best use it."

Ten biggest foundations
&nbsp &nbsp &nbsp &nbsp Year est. &nbsp &nbsp &nbsp &nbsp City &nbsp &nbsp &nbsp &nbsp Assets ($)
Fondation Lucie et André Chagnon&nbsp &nbsp &nbsp &nbsp 2000&nbsp &nbsp &nbsp &nbsp Montreal&nbsp &nbsp &nbsp &nbsp 1.3-billion
Vancouver Foundation&nbsp &nbsp &nbsp &nbsp 1943&nbsp &nbsp &nbsp &nbsp Vancouver&nbsp &nbsp &nbsp &nbsp 565-million
J.W. McConnell Family Foundation&nbsp &nbsp &nbsp &nbsp 1937&nbsp &nbsp &nbsp &nbsp Montreal&nbsp &nbsp &nbsp &nbsp 472-million
Sick Kids Foundation&nbsp &nbsp &nbsp &nbsp 1972&nbsp &nbsp &nbsp &nbsp Toronto&nbsp &nbsp &nbsp &nbsp 471-million
Winnipeg Foundation&nbsp &nbsp &nbsp &nbsp 1921&nbsp &nbsp &nbsp &nbsp Winnipeg&nbsp &nbsp &nbsp &nbsp 347-million
Calgary Foundation&nbsp &nbsp &nbsp &nbsp 1955&nbsp &nbsp &nbsp &nbsp Calgary&nbsp &nbsp &nbsp &nbsp 295-million
Fondation Marcelle et Jean Coutu&nbsp &nbsp &nbsp &nbsp 1990&nbsp &nbsp &nbsp &nbsp Montreal&nbsp &nbsp &nbsp &nbsp 228-million
Jewish Community Foundation of Montreal&nbsp &nbsp &nbsp &nbsp 1971&nbsp &nbsp &nbsp &nbsp Montreal&nbsp &nbsp &nbsp &nbsp 191-million
Loyalty Foundation&nbsp &nbsp &nbsp &nbsp 2003&nbsp &nbsp &nbsp &nbsp Vancouver&nbsp &nbsp &nbsp &nbsp 182-million
Edmonton Community Foundation&nbsp &nbsp &nbsp &nbsp 1989&nbsp &nbsp &nbsp &nbsp Edmonton&nbsp &nbsp &nbsp &nbsp 145-million

SOURCE: CANADIAN DIRECTORY TO FOUNDATIONS AND GRANTS
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I thought the Lee Ka Shing Foundation (Canada) in Toronto also has about $1B in assets...

AoD
 
A MasterCard spokeswoman confirmed the company wanted to put the foundation "in a place that reflected our global nature." She added that Toronto "reflects both North American and European roots."

Sounds global to me! :p
 
Fantastic news!

Any word on where the new office will be located and how many employees?

Louroz
 
so does this mean their moving their head-quarters to Toronto, and if so how big could their new office be?
 
Good for prestige but not much more. I doubt a foundation will employ too many people. Now if they moved their full head office we'd have something to cheer about but that'll never happen.
 
I agree that this won't be a big job generator; I'd be surprised if it was more than 50 people in total. Some of their employment will be elsewhere in the world. However, it's good for prestige value.
 
Don't suppose they've been looking for a nice harbour view on some hastily-reclaimed brownlands...
 
They're office is in the exchange tower.

Depending on how many people they have to process grants etc... they won't need a huge staff, could range from 10-30. There is a prestige factor, however, and the philanthropy/foundation market could be a great market to exploit for Toronto: not as political as New York, but just as, if not more multi-cultural. The staff will be well-educated, however, and are a great boon for downtown.
 

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