Seriously, the world won’t end if ML acquires corporate sponsorship - lots of agencies do that. What matters is whether it’s done with restraint and taste, or whether it becomes a crass commercial overreach. With Dofo and his clowns leading the parade, I know which I predict.
The bigger issue is that the potential yield is awfully small in relation to the funds needed by ML and potentially the subway system. At best, this is a trivial fiscal effort that amounts to virtue signalling. The biggest risk is that it encourages a viewpoint that transit is not a cost to the taxpayer and money will just fall out of the sky to enable major projects. The reality is that there has to be a much more mature and less superficial dialogue with the taxpayer, as their contribution is how things get built. That mature dialogue is beyond Ford’s capability. The clowns have been sent in instead.
- Paul .
torontosun.com
