You can't honeslty believe the reason transit ridership falls off a cliff outside of Toronto is because of wayfinding? You know why transit ridership falls off a cliff outside of Toronto? BECAUSE THERE IS NO TRANSIT OUT THERE and its all subruban wasteland where your forced to drive. Fancy signage and way-finding isn't going to put butts in the seats. The low ridership outside of Toronto is not a way-finding problem, its an urban planning problem so I don't understand the point you are trying to make here.