Gone are the days when anyone puts any creativity into logos. This is right up there with the Durham Region Transit logo, but better than that Ajax Pickering Transit logo. Why change the one they had... at least it had a recognizable symbol.
Guide to creating today's logos:
- Spell out the entire name of the company/transit system, don't simplify with a shortform or acronym in the logo and remember that no name is too long to be in a logo... save shortforms like BT for documents instead of the logo so you can confuse your audience.
- Choose a colour or two (not three... are you crazy!)
- Add a wave, elipse, or simple geometric shape.
Ta da! You are now looking at your new logo. Why necessitate writing your company name next to the logo in a special font all the time when your company name can be the logo itself.