i wonder why Kit Kat became the bar of choice when it came to signage. what about Caramilk or Crispy Crunch? Oh Henry? out of all the bars available it seems like Kit Kat was the only one that was promoted that way. maybe Toronto was a real "Kit Kat type of place".....
It seems that chocolate bar signage took its place as the "my-store-is-the-same-as-you-store" signage after the abolition of point-of-purchase cigarette advertising. That signage, which was mostly Export "A", with some Player's (and a bit of Du Maurier), had replaced the previously omni-present Coca-Cola signage that had dominated Toronto's commercial streetscapes for decades, (with some infiltration by Pepsi and other brands).
Kit Kat, a Nestle brand, emerged almost overnight to dominate corner store signage in Toronto. Nestle also put up other signage, such as some Nestle's Crunch signs, and some generic Nestle signs such as these ...
976 Queen St E - March 30, 2003
1210 Bloor St W - September 27, 2009
Others also got into the variety/corner store sign game at the same time. Here's two Kraft Food's Cadbury Adams Group attempts, with their Trident Gum storefronts ...
533 Manning Ave - November 1, 1998
242 Annette St - October 18, 2009
And here's an example of a Mars Inc generated Mars bar storefront, a corner store, with both sides presented here ...
Mt Pleasant Rd - November 28, 2009
