It should be popular with those hip 20/30-somethings that prefer their cocktails shaken--not stirred--by the TTC subway trains below.
It may not be 'great' architecture, but in the context of its location, it works quite nicely. Torontonians are quite conservative, and a sharp, dramatic, modern work would have offended. Tastes are changing, but these developers still have to pander to the majority. Low-key in this case suits the site. And, how many L-shaped buildings are going up these days? That alone makes it more interesting than the average new construction. At least it won't be some hullking monstrosity like the Residences of the Kingsway - the building that backs onto the cemetary @ Bloor and Prince Edward. Now, that is a bit much. It screams "We've arrived!". Just a 'little' to ostentatious.