Actually, do share please. I'm sure many of us would like to see how much worse it could've been. Put in perspective, as bad as this is now, it could've been much worse.This was doomed as a wannabe Times Square when a mall/big box developer got the job. Nevermind the long wait. I won't post earlier silly renders.
I don't think this building is going anywhere given the complexities of ownership, the long lease for the theatres and the deal requiring access to Ryerson for classes during the day, so I think lipstick on a pig is the only way to improve it. The new screen proves that this is possible. Is it a beautiful building? No. But does it look significantly better now that they removed that clutter of old signs and replaced it with a single, large, clean high quality display? Yes! I don't know if anyone here would argue to go back to that clutter. So, yes, it's possible to make this building better. Further cleaning up the signs and replacing them with high quality displays and/or creative signs for brands will help. Cover up more of the blank grey spaces.So in the spirit of "lipstick on a pig" situation... what would wise UT minds do with this thing? Bigger screens will help but might need one great idea.
They seemed so pre-occupied with the advertisements on the exterior that they forgot to design an actual building... or assumed they didn't have to. I suspect they'll eventually cover every square inch of the exterior to hide the tin can behind it. The interior is equally bad. As you alluded to the finishes are non-existent. I'm not sure installing proper finishes would be enough though. It's a terribly disjointed space..Inside, what dooms this place is the lack of finishes. It's really that simple. Imagine the interior of this building with drywalled ceilings and pot lights, and high quality finishes on the walls and railings.