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10 Dundas East (former Toronto Life Square, Ent Prop Trust, 10s, Baldwin & Franklin)

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MetroMan

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This was doomed as a wannabe Times Square when a mall/big box developer got the job. Nevermind the long wait. I won't post earlier silly renders.
Actually, do share please. I'm sure many of us would like to see how much worse it could've been. Put in perspective, as bad as this is now, it could've been much worse.

So in the spirit of "lipstick on a pig" situation... what would wise UT minds do with this thing? Bigger screens will help but might need one great idea.
I don't think this building is going anywhere given the complexities of ownership, the long lease for the theatres and the deal requiring access to Ryerson for classes during the day, so I think lipstick on a pig is the only way to improve it. The new screen proves that this is possible. Is it a beautiful building? No. But does it look significantly better now that they removed that clutter of old signs and replaced it with a single, large, clean high quality display? Yes! I don't know if anyone here would argue to go back to that clutter. So, yes, it's possible to make this building better. Further cleaning up the signs and replacing them with high quality displays and/or creative signs for brands will help. Cover up more of the blank grey spaces.

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Inside, what dooms this place is the lack of finishes. It's really that simple. Imagine the interior of this building with drywalled ceilings and pot lights, and high quality finishes on the walls and railings.

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Secondly, it's the tenants. This building should be an entertainment complex, period. No Dollaramas and HomeSense. Replace HomeSense with a large restaurant overlooking the square and Yonge St. One level up, reconfigure the foodcourt in one half and on the other half along the windows, branded fast food mini restaurants with their own seating. One more floor up: it's perfect. The Milestones and Jack Astor's are laid out perfectly with patios overlooking Yonge and the square respectively. The theatre entrance is perfect. Other than the finishings on the walls and ceilings, I would barely touch this floor.

Back to the outside, even though the movie theatre is the raison d'être of this building, it's barely acknowledged. Replace the LED ticker above the doors with a movie marquee displaying show times. Add movie posters outside by the doors.

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The retail available at street level makes perfect sense. They're not directly connected to the inside and can be seen as external to the entertainment complex so any retail type is fine.

This building has an identity problem which hurts its branding. If people knew that Metropolis (yeah, go back to the original name) is the place you go for food and entertainment in the Yonge-Dundas Square area, then it could start attracting and retaining the right type of tenants.
 
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AHK

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From today - Public announcement of Little Canada coming to 10 Dundas:


Little Canada Announces the Successful Completion of Financing, including an Over-Allocation Amount
Little Canada, Our Home & Miniature Land (CNW Group/Little Canada)

Feb 12, 2020, 06:00 ET

TORONTO, Feb. 12, 2020 /CNW/ - Our Home & Miniature Land Inc., dba Little Canada ("Little Canada" or the "Company"), is pleased to announce it has successfully completed the previously announced $12,500,000 preferred share ("Preferred Share") financing (the "Offering"). Due to excess demand, the Company additionally expanded the financing ("Over-Allocation Amount") by $1,500,000, or 12%, which has now been successfully completed. Total Preferred Shares issued equaled 5,600,000 at a price of $2.50 per Preferred Share for gross proceeds of $14,000,000.

"A pivotal point in creating an astonishing experience of Canada was reached by securing the lease at 10 Dundas Street East. In addition, our over-subscribed capital raise was a great success," said Founder and President Jean-Louis Brenninkmeijer. "I am delighted after nine years in the making, we now have everything in place to bring Little Canada to Toronto's many diverse communities, a friendly and welcoming place, accessible to everyone." "I am also honoured to have the support of now over 200 investors, made up of many that followed-on into this round, in addition to over 75 new investors".

"Once Little Canada successfully secured its world-class location, the supportive community surrounding the company, investors small to large, with a heavy focus on families, came forward to help make this business vision a reality" said Bill Tharp, CEO of Tangerine Tango, who led the financing. "Jean-Louis and the wonderful Little Canada team assembled are building out a sound, alternative-investment business that leads with a heart – a truly Canadian, double-bottom line investment scenario".

Use of proceeds includes attraction and facility fit-out and construction, attraction destinations build-out and installation, attraction operations and marketing and working capital to expand the organisation and market the attraction for opening.

About Little Canada
Little Canada, an awe-inspiring new attraction that takes visitors on an immersive journey through Canada in miniature, is set to open in summer 2020 in the heart of downtown Toronto at 10 Dundas East, Yonge-Dundas Square.
 

isaidso

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That NE corner has always felt proportionally awkward. It needs to be at least 50% taller. Wrapping around to the Yonge Street side would help too.
 

isaidso

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Inside, what dooms this place is the lack of finishes. It's really that simple. Imagine the interior of this building with drywalled ceilings and pot lights, and high quality finishes on the walls and railings.
They seemed so pre-occupied with the advertisements on the exterior that they forgot to design an actual building... or assumed they didn't have to. I suspect they'll eventually cover every square inch of the exterior to hide the tin can behind it. The interior is equally bad. As you alluded to the finishes are non-existent. I'm not sure installing proper finishes would be enough though. It's a terribly disjointed space..

I went twice when it first opened but haven't been back since. I hated every second I spent inside it. The building could have been a feather in Toronto's tourism cap instead of the embarrassment that it is. It's astonishingly terrible inside.
 

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